Woman in new Romney ad a small business owner
October 6th, 2012
05:00 AM ET
8 years ago

Woman in new Romney ad a small business owner

(CNN) - A new television ad from Republican presidential candidate Mitt Romney features the owner of a small business Romney visited the day after he announced Rep. Paul Ryan would join his ticket.

"I'm disappointed in Barack Obama as my president," Melanie McNamara says in the spot.

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Romney and Ryan visited the company she owns - Absolute Style Furniture in North Carolina - the day after they joined forces as the Republican ticket, where Romney spoke about the importance of small businesses.

"We have to champion small business in this country. We got to make sure that we keep our taxes competitive and we keep our regulators encouraging businesses, not crushing them," he said, also vowing to "repeal and replace" President Barack Obama's health care law.

In the ad, McNamara said that under Obama, the economy has not prospered, while a statistic on the screen reads, "Since President Obama took office, there are over 450,000 more unemployed women."

She says she supports Romney this year after voting for Obama in 2008 because "being a woman, you think about your children and you think about their future. And what I want to think about is a future that has jobs. That our economy's growing again. That's important to women and it's important to me."

The ad prominently features a woman from North Carolina, which is rated on the CNN Electoral Map as a toss up state. Romney has faced what some have called a gender gap in support, and the most recent CNN/ORC national poll of likely voters, which was released before Wednesday's presidential debate, found Obama had a nine point lead among women.

The Romney campaign has not said how much they are spending nor where the ad will run. But CNN reported Friday that the Romney campaign and RNC have bought over $12 million of ad time in nine battleground states for the coming week.

- CNN's Kevin Bohn contributed to this report

Filed under: 2012
soundoff (9 Responses)
  1. CBR

    The small business owner may have met some challenges. Nobody doubts that. Many businesses have struggled and their businesses have not grown. Who had money to shop in these businesses? Clearly statistics show that the 1% continued to make money. Did they shop in small businesses? They have the money as they have shown by the amount of money given to the independent PACS supporting GOP causes. Hmmmm. Aren't these the same people, including Mr. Romney, who were able to maintain off-shore accounts and overseas accounts? Some of them are involved with big corporations who sent jobs overseas and were able to make money. While people here went on unemployment people in other countries got jobs. Bottom line is that they are riding out this recession in style while a greater percentage of Americans were not able to do so. Ms. McNamara is not alone in her struggle and it is not surprising that she supports Mr. Romney. Perhaps her business will receive a bump in sales now that she has been in a commercial for Mr. Romney.

    October 6, 2012 05:51 am at 5:51 am |
  2. The Halls For Obama

    I hope she want to be alive which she is save this county for her children. Because Rommy is going to let her die.

    October 6, 2012 07:22 am at 7:22 am |
  3. GI Joe

    Wonder how much Mutt paid her. LOL

    I voted for Obama/Biden last tuesday

    October 6, 2012 07:35 am at 7:35 am |
  4. Donkey Party

    31 months of job growth, unemployment below 8%, the stock market posting record highs, and this woman doesn't see any recovery? The President said the economy wasn't going to heal overnight, and it hasn't, but it's trending in the right direction. If this woman votes for Romney, she'll be voting for a government takeover of her own health, and she'll be voting against equal pay for women. Can she really be that dumb, or is she just a paid actress?

    October 6, 2012 08:41 am at 8:41 am |
  5. ronvan

    Just more "propaganda" to get elected! You can find US all over the country that could say just the opposite!

    October 6, 2012 09:19 am at 9:19 am |
  6. AF

    This is the type of hypocrisy that voters don't like. How was your business on Georges W. Bush's wars? Viva Obama

    October 6, 2012 09:33 am at 9:33 am |
  7. us1000

    men and women owning or starting as small business owners is more possible under obama and based on his economic and political idelogy in comparison with romney's policies. education and basic confidence to start entrepreneurship are provided under obama's policies. romney's policies would not high numbers except privileged people. i am a small business owner and started 3 years ago and i hope to expand. i recommend all unemployed people, retirees, and under employed people to go for business or vocational education with scholarship or with no scholarship to apply their knowledge to prosper as long as some health care, social security and unemployment benefits and housing are provided so that they concentrate to develop business and to stand on their feet. so called obama- care is onlt on temporary basis and to give time to start an entrepreneurship to succeed and prosper.

    October 6, 2012 09:52 am at 9:52 am |
  8. caeser

    If she cares about her kids,especially any daughter's,elderly parents,relatives in the military or who may be disabled etc..etc...etc..or if she would like to see a leaner,cleaner,greener America with more opportunity than the opportunity to have 3 part-time jobs rather than one good paying full-time job than she should vote for Obama.

    October 6, 2012 10:00 am at 10:00 am |
  9. Anonymous

    Hey Progessives. There isn't going the be a Hillary Clinton presidency. Not ever. You either stick with Obama or let Romney get voted in. Either way, she's out of the picture and all this wrangling over Obama each of you have been doing for the past 4 years isn't working. We lost in 2010 big time. Lost women's rights. Lost voting rights. We lost because so many of you sat home and pouted that you didn't get your way much in the same way folks from the right are pouting about Mitt Romney. Perhaps this is what your idols Stewart, Maher, Moore wanted to see happen, but the handwriting is on the wall. The more all of you complained about Obama, the harder it was for him to get anything done. Don't even think that a Romney presidency is going to open the way for Hillary. In eight years she will have become way too old to run. Just think how many more rights we the voters will lose under Mitt Romney while all of you sit back and pretend Hillary will come to the rescue. If Obama loses this election, it's going to be a long time before anyone elects a Democratic president again. He was the change, not Hillary. He was the change you all gave up on because he couldn't do it without your support, and all of you were unwilling to stick by him when he really needed your help back in 2010. And all for what. A pretend Hillary Clinton candidacy?

    October 6, 2012 10:12 am at 10:12 am |