Romney PAC uses 8% unemployment in battleground ad
October 9th, 2012
10:05 AM ET
10 years ago

Romney PAC uses 8% unemployment in battleground ad

(CNN) – Despite a jobs report showing unemployment falling to 7.8% in September, the super PAC supporting Mitt Romney continued to use "over 8% unemployment" in a new ad hammering President Barack Obama Tuesday.

Restore Our Future said it was spending $6.3 million to air the spot in Florida, Iowa and Virginia. In the commercial, a narrator asserts high unemployment is a "new normal" of Obama's economy.

- Follow the Ticker on Twitter: @PoliticalTicker

- Check out the CNN Electoral Map and Calculator and game out your own strategy for November.

"Welcome to the new normal, where over 8% unemployment is 'doing fine' and millions of Americans have simply given up," the narrator says in the spot. "Where our children will grow up under the weight of crushing debt in a world where America is no longer the leader, and we're told we're going forward – even as we fall further behind. This is the new normal. This is President Obama's economy. Demand better."

Last week, a government report showed unemployment falling in September from 8.1% to 7.8%, the first time in years the national figure has fallen below 8%. It now stands where it did in January 2009, when Obama took office.

Romney has been consistent in criticizing Obama for policies he said have made it harder for Americans to find jobs, and a consistent point in his stump speech and in interviews has been an unemployment rate unable to slip below 8%.

On Monday afternoon, Romney revived the criticism by tweaking the line.

"We've seen the slowest recovery from a recession in history," he told a crowd in Newport News, Virginia. "As a matter of fact, I just read that if you look back 60 years, and you look at all the months we had with unemployment about 8% before President Obama, there were 39 months in all 60 years with unemployment above 8%."

"With this president, there've been 43 months under one president alone," he continued. "He does not understand what it takes to create a real recovery. I do."

Two of the states where Restore Our Future's new spot is airing have unemployment figures below the national rate – Iowa's rate is 5.5% and Virginia's is 5.9%. Florida has an unemployment number of 8.8%, above the national rate.

For the past several weeks, Restore Our Future has focused its ad spending in Michigan and Wisconsin, injecting millions into the two states. Both were considered leaning toward Obama, though a poll in Michigan released Monday showed the margin narrowing between Romney and the president.

The ad buy Tuesday reflects Restore Our Future's expansion to key battlegrounds that are still considered up for grabs in November's election. All three have been heavily targeted both by the campaigns and the independent groups supporting each candidate.

On Monday, top Obama campaign adviser David Axelrod predicted in an email to supporters an "avalanche of negative ads" from super PACs like Restore Our Future, using the onslaught to solicit funds from Obama backers.

"Romney-allied outside groups have already lined up more than $23 million in television spending for this week alone," Axelrod wrote. "That's been the other side's strategy from the beginning: slamming the airwaves with ads trashing the President and his record."

"I'll be blunt: They are trying to buy this election, and we're the only ones who are standing in their way," he continued. "Don't wait any longer to take ownership of this campaign."

CNN's Rachel Streitfeld and Kevin Bohn contributed to this report.

Filed under: 2012 • Jobs • Mitt Romney
soundoff (32 Responses)
  1. socialsaint

    7.8% plus those who have stopped looking for work is probably a bit higher than 8%. The ad is correct.

    October 9, 2012 11:28 am at 11:28 am |
  2. greg

    This whole debate over jobs has failed to include the role that the Senate and Congress. They are the ones who control the jobs bills. The president can only do so much without legislative cooperation, which he has had none. Sheesh. This is common knowledge, right?

    October 9, 2012 11:32 am at 11:32 am |
  3. Credibility

    The new normal is unfortunately Romney complaining about unemployment above 8% and still complaining as the rate falls to 7.8% for our country, which is good news.

    Obama / Biden 2012

    October 9, 2012 11:34 am at 11:34 am |
  4. Anonymous

    Love it! People has no ideal how munch cost a war per day, on top of that two wars! People really think after Bush criple the country for 8 years that any president would fix it in 4 years! The economy his getting better. Why so slow? The rest of the WORLD is nearly BROKE! They don't travel as munch or buying as munch! Ever sense we remove Saddam the oil price when up from 1.70L to 3.80L and nobody found this strange that Bush and Dichenney has a big peace of share in EXxon. Theirs no easy answer in how to fix the economy if the rest of the world is not willing to spend their money!

    October 9, 2012 11:42 am at 11:42 am |
  5. Four and The Door

    ...The truth is that every tax dollar Romney cuts will be accompanied by cuts to unemployment, Social Security , Medicare (to the tune of $6,000 incresed costs to the elderly EACH YEAR). The tiney cuts for the middle class will be worse than meaningless; giving away more treasure to the rich will result in no new jobs, and the deficts and debt will keep on building.
    Granted, Romney's plan will include cuts to unemployment but only because more people will be working. 12 million in fact, and it could very well be much higher than that. And if you call a 20% tax cut tiny, your credibility is questionable. And Mitt Romney was very honest to the higher income earners. They will lose some of the deductions they currently take advantage of. They will not get as good a deal in his tax reform than the middle income earners get. The reduced deductions will help pay for the tax cuts. That and the resulting economic growth. It will happen.

    October 9, 2012 11:44 am at 11:44 am |
  6. Thomas

    I think Mitt Romney needs to look around the world and see how his economic corporate policies are working . He has been a big multi national business man. Look at the rest of the world , the economic downturn is not just in the USA , look at China , Europe , Japan. The Mitt Romney GW Bush economic plan failed , not only in the USA , but all over the world.

    We live in a changing economic world climate , " Hot , Flat and Crowded ".

    When all you have in your tool box is a hammer , everything looks like nails , Mitt Romney is just that , a hammer .

    October 9, 2012 11:45 am at 11:45 am |
  7. Lynda/Minnesota

    The new normal for Mitt Romney is erasing everything he has ever stood for by pulling anything and everything he doesn't stand for out of his magic ... hat ... and hustling "it" as the new improved Mitt Romney.

    October 9, 2012 11:48 am at 11:48 am |
1 2