Tuesday's debate, and its 'binders full of women' buzzing on Facebook
October 17th, 2012
04:51 PM ET
10 years ago

Tuesday's debate, and its 'binders full of women' buzzing on Facebook

(CNN) - Facebook users were buzzing about the presidential debate Tuesday night more than anything else, including the Major League Baseball playoffs.

According to Facebook's 'Talk Meter' analysis, which measures the increase in buzz surrounding an event on a scale from 1-10, the second presidential debate scored a 7.63.

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Tuesday's American League Championship Series baseball game between the Detroit Tigers and the New York Yankees, only scored a 3.17 on the scale. This is much lower than Sunday night's baseball game, which scored a 5.10, showing the nation's attention appeared to shift toward the debate.

The debate gained less buzz than the first presidential debate, which registered a whopping 8.18, but Tuesday's debate was higher than the vice-presidential debate, which scored a 6.79 on the scale.

But within the debate, all it took was one flip phrase to make the Facebook community react wildly.

During the first debate it was "Big Bird." After Tuesday night's debate, the term "binders full of women" has ricocheted across the web.

Not surprisingly, "binders full of women," which is not exactly modern slang, went through the roof in percentage gain compared to its usage before it was mentioned.

The words spiked nearly 214,000%, more than any other debate-related word or phrase Tuesday night.

When responding to a question asking how he intends to rectify the inequalities in the workplace, where women make only 72% as much money as men make, Republican nominee Mitt Romney described his efforts when he was governor to recruit women qualified to become members of his cabinet.

"I went to a number of women's groups and said, 'can you help us find folks?' and brought us whole binders full of women," Romney said.

The "binders full of women" Facebook page already has more than 300,000 fans. The Twitter hashtag #bindersfullofwomen was trending in the United States Tuesday night and the phrase also has its own Twitter account, with over 1,700 followers. A Tumblr page, with a series of internet meme photos is also going viral online.

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The next three terms that trended the most on Facebook were all spoken by President Obama: "Gangbangers," which increased 156,000%, "sketchy," which grew 114,000% and "self-deportation," which shot up 102,000%.

The slang word 'gangbangers,' was said in response to a question originally posted to Romney about what he planned on doing with undocumented immigrants that are living as productive members of society. But it was Obama's response that caught attention.

"What I've also said is, if we're going to go after folks who are here illegally, we should do it smartly and go after folks who are criminals, gangbangers, people who are hurting the community, not after students, not after folks who are here just because they're trying to figure out how to feed their families, and that's what we've done," Obama explained.

Obama said "sketchy," when referring to Romney's tax plan, suggesting that the math doesn't add up in how Romney would make up for the cost of lowering tax rates.

"If somebody came to you, Governor, with a plan that said, here; I want to spend 7 trillion dollars, and then we're going to pay for it, but we can't tell you until maybe after the election how we're going to do it, you wouldn't have taken such a sketchy deal," Obama said.

"Self-deportation," was spoken by Obama when describing how Romney differs from former President George W. Bush.

"George Bush didn't propose turning Medicare into a voucher. George Bush embraced comprehensive immigration reform. He didn't call for self-deportation. George Bush never suggested that we eliminate funding for Planned Parenthood," Obama said.

Romney used the term "self-deportation" several times during the primary campaign to describe how he would help reduce illegal immigration by encouraging immigrants to voluntarily leave the United States and re-enter legally.

Overall, Romney was mentioned nearly 13% more than Obama. The debate-related terms mentioned the most on Facebook during the debate were Romney, Obama, women, Candy Crowley, jobs, Bush, China and Libya.

- For more raw data, visit CNN's Facebook Election Insights

Filed under: 2012 • Facebook • Mitt Romney • President Obama • Presidential Debate • Twitter
soundoff (17 Responses)
  1. truth hurts

    Who the heck cares about Twitter and the Twits that use it? Just another way to waste time with nonsense.

    October 17, 2012 04:53 pm at 4:53 pm |
  2. Sniffit

    Wow. "This is what's a-happenin' on Facebook" has become the new unjournalism? What a freekin joke you are CNN.

    October 17, 2012 04:55 pm at 4:55 pm |
  3. Malory Archer

    Is that really their hands? Ugh! Mittens has caveman hands! He has hairy thumbs – gross!

    October 17, 2012 04:59 pm at 4:59 pm |
  4. Marie MD

    bain, twit's company, has four women in "top" positions versus, if I remember correctly, 49 men. Way to balance the scale of women in your company twit.
    The bully bishop also dissed single parents. Are there any groups left, besides the super rich, that this guy has not insulted? This includes countries who are our allies.

    October 17, 2012 04:59 pm at 4:59 pm |
  5. Marie MD

    Could somebody tell the twit that this isn't a dating game. He already has one wife. Just because you can move to Mexico to have more doesn't count.

    October 17, 2012 05:02 pm at 5:02 pm |
  6. Gurgyl

    Mr. Binder–you are silly and idiot,

    October 17, 2012 05:07 pm at 5:07 pm |
  7. Facts don't Lie

    when I heard the "binders" line I had to laugh but I did for a different reason. Does anyone else realize that if Mitt did what he said he did back then he went against one of the most HATED practices by the far right that has been created. By doing what he did Mitt Romney used AFFIRMATIVE ACTION!! Yes he did. He needed to have women in his staff and since there were none he had to go find some. Can we say QUOTAS here? Mention Affirmative Action and the first thing some people think is minorities getting a leg up...but it also has aided women of all colors into different positions. What if Mitt had said there were no Blacks or Hispanics on his staff so go find me some? Sounds like AA to me. Maybe he was a moderate after all. Of course he'll deny this to the end.

    October 17, 2012 05:08 pm at 5:08 pm |
  8. rla

    Twits and twitter– The lame media actually thinks this group counts!??? Amazing- Women need jobs not abortions ! To think that people like Obama , biden, pelosi and reid actually run this country should send shivers up everyones spine or at least a thrill up your leg

    October 17, 2012 05:22 pm at 5:22 pm |
  9. LacrosseMom

    A dear friend of mine, a Catholic priest posted this on his Facebook page:

    "Binders full of Women= .77 Binders full of Men=$1.77 ..... that's the discrepancy between men's and women's wages"

    Bishop Romney did not answer any of the questions asked of him last night, showing his arrogance once again.

    OBAMA 2012!

    October 17, 2012 05:27 pm at 5:27 pm |
  10. LacrosseMom

    TWITTER and Social Media IS IMPORTANT! There are various studies out that prove that the more buzz a candidate creates in Social Media, including Twitter the higher their chances of WINNING!


    October 17, 2012 05:29 pm at 5:29 pm |
  11. NC

    @truth hurts, we don't tell you how to use your time, you don't tell us how to use our time.

    October 17, 2012 05:45 pm at 5:45 pm |
  12. ronb

    Romney was disrespectful of the Office of the President. In the military we say regardless of what you think about the man, you always respect the rank. Romney crossed the line. He owes the "Office of the President" and the American people an apology.

    October 17, 2012 06:05 pm at 6:05 pm |
  13. Namejkane sfl a vote for lady parts romney the tax cheat and lyin lady parts ryan willcut your moms medicare and soc sec . .can you afford to pay for them???

    Hy mity ,where can I get some of these binders full of woman ???? After you lose on Nov 6 ,send them to me ,ill hire all of them . Sunshine state jimmy k.

    October 17, 2012 06:06 pm at 6:06 pm |
  14. walter

    i didnt know that a john was running for the white house. and he comes with a binder full of women. or is that just the true part of his religion

    October 17, 2012 06:25 pm at 6:25 pm |
  15. g

    like mitt says ann employs all kinds women of different skills in every one of our houses–wages are low but how much money does a women need

    October 17, 2012 06:36 pm at 6:36 pm |
  16. helen

    ...did anyone else miss the fact that Gov. Romney was extremely rude to not only the President last night by interupting continuously and trying to overtalk him but trying to as he did in the first debat which is why they labled him quote in control unquote, which was not a compliment the moderater should be in control not the two candidates he bullied his way through the first debate and thought he would continue in this one but Candy Crowly stayed in control for the most part with the exception of the very beginning and towards the end when she actually told the truth when agreeing with the President about what she heard him say in the White house Rose Garden, but leading up to that whole exchange in Romney quest to point out his gottcha moment on the President he just would not stand down the moderater several times had asked him to so she kindly asked him to sit down....found it rude and shows his character.

    October 17, 2012 07:16 pm at 7:16 pm |
  17. keabar

    Go Obama-Biden 2012 !!!!

    October 17, 2012 07:39 pm at 7:39 pm |