Obama makes pitch in new ad, reiterates plan for second term
October 23rd, 2012
07:48 AM ET
10 years ago

Obama makes pitch in new ad, reiterates plan for second term

(CNN) - While he made a closing statement on Monday night's debate stage, President Barack Obama made another argument in a new 60-second television ad, released just hours after his final showdown with Republican nominee Mitt Romney.

In the spot, Obama looks directly at the camera and makes his case for another four years. The ad is part of what the campaign calls a "full-scale, multiplatform organizational effort" that includes direct mail and the distribution of a booklet that lists the president's four-year plan.

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"There's just no quit in America, and you're seeing that right now," he says in the ad, touting recovered job number and a rise in exports as well as home values. He also highlights the auto industry comeback and the return of some U.S. troops from overseas.

But the president says there is more work to be done. "We're not there yet, but we've made real progress and the last thing we should do is turn back now."

He continues to outline his goals for a second term, including education and training reform, increased manufacturing, more domestic energy, deficit reduction, and ending the war in Afghanistan.

The new effort follows criticism that Obama has yet to lay out specifics for his next for years. The 19-page booklet that supplements the ad goes into detail of the president's accomplishments in his first term, but maintains the same level of specificity that he has mentioned before, according to a review of the printed plan.

The campaign plans to roll out 3.5 million printed copies of the glossy booklet, and 1.5 million copies will be sent to field offices for distribution. Obama, Vice President Joe Biden and campaign surrogates will hold up the plan at events and urge supporters to share the plan with other voters in the final two weeks of the race.

As for the new ad, the campaign said the commercial will run in the battleground states of New Hampshire, Virginia, North Carolina, Florida, Ohio, Wisconsin, Iowa, Nevada, and Colorado.

Mitt Romney's team responded to the ad campaign, saying the president's ideas are not "new."

“President Obama is offering no new ideas and his failed policies will lead to four more years just like the last four years," Romney spokeswoman Amanda Henneberg said in a statement. "The President is just doubling down on the same policies that have led to a stagnant economy, greater government dependency, and trillion dollar deficits. Mitt Romney has a Plan for a Stronger Middle Class that will create 12 million new jobs, lift people out of poverty, and deliver a real recovery to the American people.”

- CNN's Jessica Yellin and Kevin Bohn contributed to this report.

Filed under: 2012 • Ads • President Obama
soundoff (33 Responses)
  1. Chris33

    Romney's ignorance of middle-eastern geography was astounding.

    He stated that Syria was Iran's route to the sea when in fact...

    a) Iran has NO border with Syria

    b) Iran has miles and miles of it's own coastline.

    October 23, 2012 10:43 am at 10:43 am |
  2. Ray E. (Georgia)

    last night we heard Obama spell out his new plan for the next 4 years. It sounded a lot like his plan the last four years. Buried in all that clutter was a plea for the rich to pay a little more.Anybody buying?

    October 23, 2012 10:45 am at 10:45 am |
  3. joe

    The president did a good job and the 12 milliom jobs mittens is talking about he admits it would take at least 8 years. I don't want him for one term let alone 2 . Wake up America do you want mitt the twitt running our foreign policy?? Talk about lies let the fact checks reflect who is telling the truth. Being a one term govenornand and Ceo who out sourced does not mean you can run a country. You have no feel for people and 47% of us don't even count. Vote all repos out move forward besides since when do we want a tax evader for president.???

    October 23, 2012 10:46 am at 10:46 am |
  4. gr8 usa

    Going to vote tomorrow...Mr. President, you have earned my vote again.

    October 23, 2012 10:48 am at 10:48 am |
  5. robert

    no. You can't be using bayonets, they have been band since world war 2. If you are using bayonets, you can be charged for war crimes.

    October 23, 2012 10:50 am at 10:50 am |
  6. Puddin

    Romney got his head sheared again last evening. I'm surprised that hairpiece isn't so thin that his bald head is now showing.

    October 23, 2012 10:53 am at 10:53 am |
  7. Kerry

    We see an improvement, how can Obama's polices have failed when recovery is finally at our door? Recovery in the stock market as well. I for one want to see more of this. Mitt will stick it to the middle classes, just like the Bush administration did. Nothing new with him, he follows in the footsteps of his predecessors and pretends he has new ideas. What a clown.

    October 23, 2012 10:53 am at 10:53 am |
  8. Michael

    Failed President.- Social Organizer policies for a Country?
    Failed foreign policies.- Bengazi- failed surge in Afghanistan.
    Weakened Military-(would anyone's foreign policy will survive if the military is weak?)
    Failed economic polices-6 trillion more debt
    Dividing the country-Illegal, Blacks, Women,LGBT, poor, rich...the country is most POLARIZED ever...
    Anyway Obama knows to cover them up....His party to sing to the president...

    October 23, 2012 10:56 am at 10:56 am |
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