Pro-Romney super PAC makes major swing state ad buy
October 23rd, 2012
09:56 AM ET
10 years ago

Pro-Romney super PAC makes major swing state ad buy

Washington (CNN) - The major super PAC supporting Mitt Romney, Restore Our Future, is flexing its financial muscle two weeks before Election Day buying almost $18 million worth of ad time for one week in 10 key states, including all of the major battlegrounds.

Restore Our Future is premiering Tuesday two new ads as part of this week-long buy, which is the largest for the group.

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The super PAC is trying to both attack President Obama's economic record and show a more personal side of the Republican presidential nominee in its new media campaign.

The first spot, called "Genuinely Cares," features a retired Iraqi war veteran, Sgt. Peter Damon, a double amputee who Romney met at Walter Reed Army Hospital. The commercial says after meeting Damon, Romney joined the charity's efforts to build homes for severely injured vets.

"The Mitt Romney I know cares deeply about people who are struggling," Damon says in the spot. "Mitt Romney helped make a huge difference in my life."

Most of the Republican-leaning super PAC ads this cycle have featured ads attacking Obama and not helping to fill in the biographic picture of Romney. Polls have shown a majority of voters do not believe he cares about the concerns of ordinary Americans.

Restore's second ad, entitled "Better," goes directly at the economic record of President Obama - but does not mention Romney by name or what he would do to turn things around.

"In the last four years high unemployment has become normal. Crushing debt and credit downgrades unacceptable. Falling incomes typical. These things are not inevitable," states the narrator in the ad. It then tries to play off the Obama campaign theme of "Forward" saying: "We never go forward by settling for the status quo. We need to make a change. Barack Obama's economy is not working. Demand better."

While polls have shown a tightening presidential race in Pennsylvania, the group did not buy time there but is continuing to invest in Michigan. Some surveys there also have shown the margin closing although many analysts believe Michigan is probably safely in the Democratic column this election year.

Below is a state by state breakdown of the Restore Our Future Ad Buy:

Colorado: $1.2 million
Florida: $4.0 million
Iowa: $1.2 million
Michigan: $1.6 million
Nevada: $1.6 million
New Hampshire: $0.5 million
North Carolina: $1.8 million
Ohio: $3.0 million
Virginia: $2.9 million
Wisconsin: $1.3 million

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Filed under: 2012 • Mitt Romney
soundoff (15 Responses)
  1. Namejkane sfl a vote for lady parts romney the tax cheat and lyin lady parts ryan willcut your moms medicare and soc sec . .can you afford to pay for them???

    To late now ,Obama and dems all the way ,gop and romney train wreck on Nov 6 .

    October 23, 2012 10:01 am at 10:01 am |
  2. Core republican Values

    Karl "Adolph Eichmann" Rove at work trying to lie, cheat and steal his man to the top.

    October 23, 2012 10:03 am at 10:03 am |
  3. Gurgyl

    Why doesn't this guy go to CAYMAN ISLAND WITH HIS "SHIPS". And buggy. Idiot.
    PS: all just say yes, on OBAMA12. One more time please... Say it out loud... I cann't hear., one more time please!!! God bless us all 47%.

    October 23, 2012 10:03 am at 10:03 am |
  4. Chris33

    Obama sunk Romney's battleship.

    October 23, 2012 10:14 am at 10:14 am |
  5. RR

    I have friends in some of these swing states, and they said that they are sick and tired of these ads. Every time one of these ads come on, they either push the MUTE buttom or turn their TV to another channel.

    October 23, 2012 10:14 am at 10:14 am |
  6. Thomas

    Who says the economy is not improving ?

    Colorado: $1.2 million
    Florida: $4.0 million
    Iowa: $1.2 million
    Michigan: $1.6 million
    Nevada: $1.6 million
    New Hampshire: $0.5 million
    North Carolina: $1.8 million
    Ohio: $3.0 million
    Virginia: $2.9 million
    Wisconsin: $1.3 million

    Romney = GW Bush

    October 23, 2012 10:18 am at 10:18 am |
  7. Anonymous

    Whatever. Let him "flex his muscle". This entire election started and will end with Mitt Romney throwing his money around trying to convert the gullible into believing he really does care about them even though his entire professional career states otherwise. One could argue this entire election cycle was based on nothing but deceit and money.

    Truth? Honesty? Vision?

    Not so much.

    Not from Mitt Romney at any rate.

    October 23, 2012 10:19 am at 10:19 am |
  8. Howard

    In the third debate, Obama came accross as smug, pompous, arrogant, and sarcastic ... Romney came accross as Presidential.

    October 23, 2012 10:24 am at 10:24 am |
  9. alka

    Romney is campaigning with a conviction of being one of the masses! The doors of all religious gathering venues are open to him, even though his belief in HIS God is exclusive. How come the doors to Mitts GOD are closed to all americans even though he says he is one of us. Mitt has an exclusive contract on earth and heaven. Is Billy Graham welcome in the "temple" in Ut.? Exclusive Mitt mask needs to come off.

    October 23, 2012 10:30 am at 10:30 am |
  10. Howard

    The numerous failed Obama green energy companies ... which squandered hundreds of millions of hard earned American tax payer dollars ... while making Obama's cronies / contributors rich ... purchased their solar panels from China, resulting in even more American jobs going over seas. Save America ... Romney / Ryan 2012

    October 23, 2012 10:31 am at 10:31 am |
  11. Michael Q

    Does this mean, money will be the final decider? The guy with the most money wins, or does the small guy rise up to take down the 'Goliath' at the gates?

    I'm betting on the 'David' this time. I'm betting on all the small people rising up and turning out at the election ballot box to form a willing and able caring Congress, plus a stronger Senate with a majority to help Obama lead this country forward.

    October 23, 2012 10:34 am at 10:34 am |
  12. tranice

    Hope he can not buy America Romney. Please People send out a strong message.....................

    October 23, 2012 10:44 am at 10:44 am |
  13. Willie Floyd

    THESE SUPER PACS REALLY NEED TO STOP TRYING TO BUY ELECTIONS-don't know about anyone else, but my vote (already cast) wasn't for sale.


    October 23, 2012 10:52 am at 10:52 am |
  14. joe

    sad that 5 or 6 rich people can sway a campaign. But democrats will have to fork up our two and three dollars to try and counter the republican lies. Kind of like david fighting goliath . Vote all repos out Forward.

    October 23, 2012 11:06 am at 11:06 am |
  15. joe

    how long has walter reed been closed??? Is this like a port to the sea comment from the debate. ???

    October 23, 2012 11:08 am at 11:08 am |