Romney campaign and allies far outspending Democrats
October 24th, 2012
12:24 PM ET
10 years ago

Romney campaign and allies far outspending Democrats

Washington (CNN) - As of Wednesday morning, Mitt Romney and Republican groups supporting his candidacy have bought more than $30 million worth of advertising this week in nine swing states, far outpacing President Obama and his allies, according to a source monitoring ad buys.

President Obama and his Democratic allies are spending $21.7 million in the same states.

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Showing its financial muscle, when you compare just what the campaigns are spending on ads, excluding outside groups, the Obama team this week out-paces Romney's - $17.8 million to $12.3 million.

Because we are in the home stretch, ad buys are being added constantly so the numbers are in flux.

Several super PACs supporting – Restore Our Future and American Crossroads – have just announced multi-million dollar ad buys so the Republican tally will rise in the coming days.

Both the campaigns and allied groups are concentrating most of their activity in the same swing states: Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, Virginia and Wisconsin.

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Filed under: 2012 • Ads • Mitt Romney
soundoff (35 Responses)
  1. Al, Lawrence KS

    It might also be informative to mention that Super PAC ad buys are more expensive than Campaign ad buys...because campaigns are guaranteed to get the lowest price. My guess from the numbers in the article, it's just about even. Romney might be spending more just to have parity in actual air time.

    October 24, 2012 01:21 pm at 1:21 pm |
  2. Don

    This is how Mitt won the primaries. Lie and spend

    October 24, 2012 01:23 pm at 1:23 pm |
  3. WhereIsPalin

    This is such a sad statement about the US election process.

    October 24, 2012 01:26 pm at 1:26 pm |
  4. They ought to change from the elephant to the hippo...

    Government for sale! Government for sale! Thanks, Supreme Court...

    October 24, 2012 01:35 pm at 1:35 pm |
  5. jacque Go USW

    It doest matter. Their just throwing money out the window. Romney will loss. Send him packing Obama

    October 24, 2012 01:40 pm at 1:40 pm |
  6. ronvan

    And what could ALL of this money have done to help US? ANYONE who thinks that Mittens has a magical bullet to fix all our probems is living in a dream world! WE ARE seeing improvement, even though it is slow, but it is going to take time to get us back on track. Housing now up 6%! Other problems are moving in the right direction. NOW, you have the 3rd Republican who has put his foot in his mouth about abortion! Just the tip of the iceberg for republicans thought process! IF Mittens is elected do not be surprised when we see our troops going back overseas, that our allies abandon us! Just wait and watch!

    October 24, 2012 01:43 pm at 1:43 pm |
  7. Anthony in California

    Wasted money. Romney and Ryan are toast after Obama and Biden handed them a 3-1 loss. Its the media claiming the race is tight to keep people clicking on their Political Ticker and Super Pacs buying ad space on their channels and websites. When Obama lost a debate because he was "polite" and Mitt was aggressive and rude yet "Presidential", and Biden and Obama were "Rude" and "UnPresidential" for being just as aggressive, thats when you know there is a huge bias to keep the race tight and keep people tuned in.

    October 24, 2012 02:02 pm at 2:02 pm |
  8. julie

    Our credibility is reduced due to what happened in Libya, and the president did not have the guts to accept that. Atleast this would not happen in Romney's rule

    October 24, 2012 02:03 pm at 2:03 pm |
  9. Thomas

    If Americans elect Romney , who is no different the GW Bush in his policies .

    America deserves to fail .

    Romney = GW Bush , just a different time as stateted by Romney himself !

    October 24, 2012 02:12 pm at 2:12 pm |
  10. Luke Brown

    Why does anyone wonder at how close the race is? Americans can be bought or at least counted on not to use their brains. The Rich keep on getting Richer and it only costs them a few hundreds of millions of dollars every four years.

    October 24, 2012 02:17 pm at 2:17 pm |
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