Republican groups launch almost $50 million ad blitz in final week
October 30th, 2012
10:11 AM ET
9 years ago

Republican groups launch almost $50 million ad blitz in final week

Washington (CNN) - Key Republican-leaning groups are launching a final week ad blitz totaling almost $50 million.

The Republican super PAC American Crossroads and its affiliate Crossroads GPS are buying more than $28 million in both presidential and Senate battleground states, a group spokesman told CNN.

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Restore Our Future, the super PAC whose primary aim is to support Republican nominee Mitt Romney, announced a $20 million ad campaign that is aimed at President Obama's economic record. Beginning Tuesday and running through Election Day, it will air commercials nationally on broadcast TV and in the swing states of Colorado, Iowa, Nevada, Ohio, Virginia and Wisconsin.

One of the spots it will air is called "Flatline" and says "If you saw this line in the ER, you'd be panicked. Well, this flatline is Barack Obama's economy. Twenty three million looking for full-time work. Middle-class incomes falling. Spending and debt exploding. And Obama's second term agenda is the same as the first" then warning "if you don't jump-start America's economy now, your economy stays dead four more years."

As CNN previously reported, the group is also starting to go on the air in Pennsylvania, where Republicans think they are seeing a narrowing as well in Michigan, where the it has consistently advertised the last month, and Maine, which splits its electoral count by congressional district.

American Crossroads' final week of ads for the presidential race is for $17.7 million worth of TV time in eight swing states: Colorado, Florida, Iowa, New Hampshire, Nevada, North Carolina, Ohio and Virginia according to the group. It is not going up this week in Wisconsin or Minnesota.

The buy will include a new spot "Debate" aimed at women voters emphasizing jobs and debt. It features a woman reacting to the presidential debates looking straight to the camera saying "Mr. President I was hoping to hear you had a new plan. But all I heard was keep spending. I haven't made any mistakes. But your spending hasn't done a thing for my family. What do I tell my kids about the debt they will pay for, about finding jobs. Mr. President what about your first term tells me another four years would be better."

As part of its spending on the presidential race, its affiliate, Crossroads GPS, is buying time for Spanish ads in Colorado, Las Vegas and Miami and for a spot featuring a couple whose sick child Romney helped.

Crossroads GPS and American Crossroads also have bought $10.5 million of ad time aimed at key Senate races, including those Indiana, Maine, Montana, Nebraska, North Dakota, Ohio, Virginia, and Wisconsin.

- CNN Political Editor Paul Steinhauser contributed to this story.

Filed under: 2012 • American Crossroads • Crossroads GPS
soundoff (45 Responses)
  1. Sniffit

    And this just proves it: Citizens United decision was the conservative SCOTUS and GOP/Teatrolls way of buying off the news networks to get favorable coverage for their candidates and policies.

    October 30, 2012 10:14 am at 10:14 am |
  2. Gurgyl

    These pathetic animals of GOP are not worried about the nation, they are worried of grabbing presidency and CRUMBLING this nation and destroying FEMA. What a mitt the twit. Drive all the GOP animals out–now. Nation's evil goes away.

    October 30, 2012 10:18 am at 10:18 am |
  3. Bootstomper

    Vote America for a real American President Obama.

    October 30, 2012 10:22 am at 10:22 am |
  4. Borderless

    And President Hollywood continues to capitalize on his entertainment industry connections to score millions of dollars worth of free advertising by the wealthiest, most out of touch, elite group of people in this country.

    October 30, 2012 10:22 am at 10:22 am |
  5. JEN

    You know where Romney stands. He cares more about getting elected. What a loser.

    October 30, 2012 10:23 am at 10:23 am |
  6. Facts don't Lie

    I am sure there are people in the path of this storm where all that money could be better used. Just saying.....

    October 30, 2012 10:25 am at 10:25 am |
  7. Borderless

    President Hollywood and Racist Joe have outspent Romney/Ryan 2:1 nationally, and that doesn't even count the millions of dollars in free advertising that Hollywood gets from his entertainment industry buddies. Yet Obamakins still go into a tizzy every time Republicans do an ad buy. What funny, silly little people Obamakins are.

    October 30, 2012 10:27 am at 10:27 am |
  8. RomneyWins

    Thank God for the Republican super PAC. The failed economic policies of the present administration are killing the middle class of America. We honestly do not need four more years of Obama and his reckless spending.

    October 30, 2012 10:30 am at 10:30 am |
  9. C

    I wish they would spend that money on cleanup after Sandy, That is real. I am sick of attack ads.

    October 30, 2012 10:33 am at 10:33 am |
  10. cocosegura

    OMG, the east coast is drowning and these guys just want to stump more half truth ads....
    What a lack of common sense...

    October 30, 2012 10:38 am at 10:38 am |
  11. Independent Texan

    This explains why the majority of undecided voters in the swing states have expressed disgust for these ads. More frequently we are seeing interviews in which people living in swing states indicate they CHANGE CHANNELS when they see the negative attack ads. Good Luck with this ploy.

    October 30, 2012 10:39 am at 10:39 am |
  12. rs

    More money from the astroturf TEA Partyto buy the "lyin' King the Presidency.

    America- between the voter suppression, the corporate money and Romney's lies, your Democracy is about to die.

    October 30, 2012 10:41 am at 10:41 am |
  13. Borderless


    I agree that the attack ads on both sides have gotten ridiculous. I also agree that there is too much money being dumped into advertising for the campaigns and that money could be much better used for other things. Every election year exceeds the previous one in campaign spending, and all we are getting for that money is an increasingly polarized society. Sad, really.

    October 30, 2012 10:41 am at 10:41 am |
  14. Average American

    Think of all the good that could be done if Super PAC money was donated to the Red Cross to actually help people instead of flooding our airwaves with negative ads.

    October 30, 2012 10:42 am at 10:42 am |
  15. ghostriter

    The group that has supporters like Meatloaf, Stacey Dash and Clint Eastwood calls Obama the Hollywood President. I think they are just mad that Obama has all the cool stars.

    October 30, 2012 10:42 am at 10:42 am |
  16. rs

    Fact free again I see. Mr. Obama raised way more money from people (fancy that), but the GOP is spending boatloads of corporate, PAC, Super PAC and foreign money (like the funds Romney raised in Israel when he went there telling lies).

    October 30, 2012 10:43 am at 10:43 am |
  17. Anthony

    50 million in ads in the final week of campaign, when there are almost no undecided voters left. Republicans know about wasteful spending. News flash to Republicans: you will not win Ohio. You can't win without Ohio. Get over it.

    October 30, 2012 10:44 am at 10:44 am |
  18. rs

    I pray you are right Anthony- I would like it better if we could explain Romney's Jeep lies with his desperation to win there. I think however Romney just lies- a lot! So much for that man's morality!

    October 30, 2012 10:49 am at 10:49 am |
  19. Annoyed

    This is obscene. There is death and destruction on the East Coast and that is where both parties need to be focused. Not tearing each other down. Americans look at this with DISDAIN and DISGUST. Human life should be a priority. Unless you are truly filled with hatred, there is absolutely no reason why campaigning should be at the top of your agenda. Geezus people!!

    October 30, 2012 10:49 am at 10:49 am |
  20. Four and The Door

    Romney/ Ryan 2012 has the right message to invest in. We do not have to settle for 2% annual GDP growth, exploding national debt driven higher by an expanding, expensive government, high unemployment and a dysfunctional partisan political climate in Washington. There is a better way to manage the federal government. It can be accomplished with qualified, experienced, competent leadership and American values. Romney/ Ryan 2012.

    October 30, 2012 10:50 am at 10:50 am |
  21. Gotta Be Kiddin

    Did you notice how fast these Republican governors asked for Federal assistance? Republicans against big government until they need it! How many people watching these commercials and looking at the devastation in this country along the east coast are saying don't send these states any money, we need to stop the spending! How many people watching these commercials will see the President in his leadership role and think that should some uncontrollable event strike where they are they would rather have Romney in control when he says he wants to get rid of FEMA. Remember this Florida, Louisiana, Mississippi, Alabama, all states in the Midwest. Hurricanes, droughts, tornadoes, etc. are events that happen outside of man's control. Remember that Gov. Romney wants to get rid of FEMA and ask yourself – what would he do if disaster strikes my family. He has to pay for his tax cuts somehow and I believe he will do it by getting rid of things that help American families when help is needed most.

    October 30, 2012 10:53 am at 10:53 am |
  22. proudcanadian

    CNN, stop the bias against the president.Why is the CNN Map showing North Carolina leaning Romney yet the race according to the same CNN poll is virtually tied? CNN bias has been obvious of late pushing the narrative that Romney has been on the rise and closing on the president.Just ask John King/Dana Bash/Piers Morgan/David Gergen.This election is not even close,Obama will win with at least over 300 electoral college votes.

    October 30, 2012 10:56 am at 10:56 am |
  23. mcskadittle

    with President Obama taking care of the disaster, romney adds will just look crass and uncaring

    October 30, 2012 10:57 am at 10:57 am |
  24. MichaelEd

    2% annual growth is better than the negative grown Bush left us with when he left office. And don't forget the mountains of debt piled up by Bush's two wars and a prescription drug benefit :"bought:" on credit. I could go on and on. But the botttom line is if you want employment growth by lowering U.S. workers wages to the 99 cent per hour wages of the Chinese, vote for Romney.

    October 30, 2012 10:58 am at 10:58 am |
  25. Anonymous

    Unless folks get out and vote against Mitt Romney and his severly conservative Republican party, this won't be a "peoples" election. It'll be a bought and paid for "Wall Street" election. Locally and nationally.

    October 30, 2012 10:59 am at 10:59 am |
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