Obama campaign makes final ad buy
November 2nd, 2012
06:58 PM ET
10 years ago

Obama campaign makes final ad buy

Washington (CNN) – The Obama campaign placed its final ad buy for the election on Friday with a special focus on key television markets in Florida and Virginia, an Obama campaign aide and ad buying source confirmed to CNN.

While the Romney campaign has said it believes it will capture both, Obama aides are not ceding them by any means with numerous campaign stops by the president, the vice president and Bill Clinton over these final days.

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The Obama campaign increased its ad presence in Tampa and West Palm Beach, Florida and the Washington, D.C. area to reach the Virginia suburbs, Harrisonburg, Bristol and Charlottesville, Virginia.

Before this latest buy, the spending of the Obama and Romney campaigns, combined with their respective allied groups, totaled $93 million on ads in 11 states for nine days of television time, according to a source monitoring ad buys. Politico first reported Obama's final ad buy of the 2012 campaign.

Because of a large infusion of cash from Republican-leaning super PACs, Republicans now are enjoying a major advantage on the airwaves going into Election Day in the battlegrounds.

Between this past Monday and Election Day this coming Tuesday, Mitt Romney and Republican groups supporting him have purchased $63.6 million of television time while President Obama and his allies will spend $30.2 million.

Romney's campaign and several groups supporting his candidacy-Restore Our Future, American Crossroads, Americans for Prosperity and American Future Fund-are pouring in more than $6.6 million in these final days into Pennsylvania hoping to make the state competitive. Both Romney and his running mate, Rep. Paul Ryan, will be making campaign stops in the state over the weekend.

A recent poll there showed the president with a 4% advantage over Romney.

Obama campaign officials say they are confident of victory in Pennsylvania, which has been a reliably blue state, but add they will not cede any state and have bought $2.75 million in ads to run there. As evidence of the increased attention, for example, viewers in the Harrisburg area saw 4 pro-Obama ads and 18 pro-Romney ads Friday evening.

Viewers in the toss-up states have complained about being inundated with continuous ads for months, and the last minute spending will mean the saturation will only increase until Election Day.

When you directly compare spending just by the campaigns, Obama's $26 million outpaces Romney's $22 million for the final week of the campaign.

Before the final Obama ad buy was made, here was the breakdown of the Obama and Romney ad buy totals

Filed under: 2012 • Ads • Mitt Romney • President Obama
soundoff (26 Responses)
  1. Al-NY,NY

    thank God i live in a state that has not been subject to this barrage of ads. I was in VA in August and watched in amusement as some right-wing group was advertising that the Dems nominate "a real american" to the position. The premise was clear that the birthers were still trying to prey on the gullible. In a few days, Flip Floppy will be back in LaJolla riding his car elevator up and down and we'll never have to hear from him again.

    November 2, 2012 07:06 pm at 7:06 pm |
  2. Thomas

    This is Obscene , who says government dosn't create jobs !

    November 2, 2012 07:06 pm at 7:06 pm |
  3. Patriot

    Another reason to LOVE Public Television, no political ads.

    November 2, 2012 07:07 pm at 7:07 pm |
  4. Expat American

    Is it true that Republicans are telling African-Americans to vote for Romney because Lincoln 'freed the slaves'?

    This can't be true…can it be?

    November 2, 2012 07:08 pm at 7:08 pm |
  5. Name Independent Thinker

    That's an obscene amount of money, even in this day and age. How about just donating some of it to the victims of Sandy. I have to say, I am tired of this election cycle. Too many negative ads, too long campaigning (seems like they have been at it for years). I think most of us would like it over with now.

    November 2, 2012 07:08 pm at 7:08 pm |
  6. ThinkAgain: All of the GOP's policies are PROVEN FAILURES

    THIS is the money voters should be worrying about:

    Mittens' blind trust – whose investments he has said reflects his "values" – made a killing off of Delphi Auto Parts, the supply company that made steering columns and other crucial parts, during the auto bailout.

    Google it to read the details, but in a nutshell, Mittens' blind trust invested in a hedge fund that threatened to destroy Chrysler and GM if it did not receive more taxpayer dollars. That same hedge fund then helped transfer a major part of the U.S. auto industry supply chain to China, laying off 1000s of workers and eliminating the health care and pension benefits of many others, some of whom had worked for Delphi for over 30 years.

    Mittens profited not only from shipping these jobs overseas, but from the very bailout he argued against in his "New York Times" op-ed, "Let Detroit Go Bankrupt."

    Apparently, extorting money from the Treasury and outsourcing auto jobs to China is one of Mittens' "values."

    Vote for Mittens and you'll be voting for more of this vulture capitalism for our country. Afterall, Mittens sees us as nothing more than just another "asset" to "harvest."

    Obama/Biden 2012 = The only sane choice

    November 2, 2012 07:12 pm at 7:12 pm |
  7. PJ

    How can this possibly make Scalia, Roberts, Alito and Thomas feel proud of their ruling?
    SCOTUS – the best reason to vote Obama.

    November 2, 2012 07:12 pm at 7:12 pm |
  8. DonkeyFan

    Go Bill!

    November 2, 2012 07:19 pm at 7:19 pm |
  9. PJ

    Not that anybody cares, but I do know it takes five votes, I just can't remember his name and too lazy to look it up.

    November 2, 2012 07:29 pm at 7:29 pm |
  10. California Gary

    Here is where Romney had hoped to be able to just steamroll Obama with ads (like he did his primary opponents), but Obama has been able to match him ad for ad in state for state. This is one election you won't be able to buy Mitt......you will have to earn it (and you haven't even come close to doing that).

    November 2, 2012 07:32 pm at 7:32 pm |
  11. "If you've got a business, you didn't build that. Somebody else made that happen." --B. Obama

    Any more information on the Benghazi coverup?

    November 2, 2012 08:19 pm at 8:19 pm |
  12. Gurgyl

    Closely watch OHIO, please. Stay there. Run ads repeatedly like. KET DETROIT GO BANKRUPT, 47% , Bain-capital, shut down on FEMA etc., yes, on OBAMA12.

    November 2, 2012 08:23 pm at 8:23 pm |
  13. Thomas

    Romney spent 3 times the amount as Obama !

    And this man want to balance the budget ?

    I have empathy for those that support Romney , he just wasted there money and our time.

    November 2, 2012 08:30 pm at 8:30 pm |
  14. O spt

    "---Rothchild COKE! --Rockefeller PEPSI!
    Grab your RED China handover and DE POP --right here!
    --Straight up? -or ON the rocks!"

    This is the 11th hour of the 4 decades on Globalist -RED China

    FINAL EUGENICS are in the air!

    November 3, 2012 12:12 am at 12:12 am |
  15. rmoney


    November 3, 2012 12:17 am at 12:17 am |
  16. sayer

    Sorry, the U.S. Presidency is not for sale!

    November 3, 2012 12:19 am at 12:19 am |
  17. Les

    Guilani has become a joke. He has no credibility and has become cartoon character.

    November 3, 2012 03:46 am at 3:46 am |
  18. J.V.Hodgson

    RCP is a poll of polls and includes some of the outliers ( biased pollsters?) If you take thier polls where Obama is 2% or more ahead he wins the electoral college = 277 votes... he could win more of course.
    If you take the individual NBC/WSJ/ Marist polls it gets even better for Obama.
    For me Pensylvania, Michigan and Minnesota have been out of reach to Republicans for some time, money advantage or not. Too late for money and ads to win... most people are muting or turning them off, both sides, they have more, much more than enough of so much clearly non bipartisan nonsense from both sides.
    Such a waste of money, in our time of need.

    November 3, 2012 05:57 am at 5:57 am |
  19. seppe

    Ohio don't need to be reminded that they have a job because OBAMA,and we have fewer casualty on the military because OBAMA, and we are not moving faster because the republican congress is being purchased by the corporate/the banks/and the wall street scavengers. it's time that this specimens become pascavengers.it'srt of the human race for a real change.

    November 3, 2012 07:43 am at 7:43 am |
  20. Marry

    We see, the campaigns have just too much money! Though we are all so happy it was possible to match and surpass Romney's rich donors! The presidency is NOT FOR SALE to the few! But, now it is time to work to fix this outburst on absolute "overspending". Let this be a lesson! There a better ways to spend this money (sorry CNN, Media!)!
    The poor "target" voter are already getting sick and passing out!
    Let's work hard these last few days to get the vote out. Please be kind, dear voter, and come and join and vote with us on Tuesday!

    November 3, 2012 08:22 am at 8:22 am |
  21. GI Joe

    Hmmmm – those Koch brothers are trying to buy ALL of those states?

    November 3, 2012 08:50 am at 8:50 am |
  22. They ought to change from the elephant to the hippo...

    Well... I guess the Supreme Court knows how to stimulate the economy. Too bad it means money spent on crap like this- stuff that most people will ignore...

    November 3, 2012 10:54 am at 10:54 am |
  23. Dale angell

    Rudy, come on, your better than this.

    November 3, 2012 11:11 am at 11:11 am |
  24. fairandbalancedfredo

    Giuliani should have resigned for
    his role in covering-up the events
    of 9/11.

    November 3, 2012 11:35 am at 11:35 am |
  25. Mike in Texas

    It just shows that having the most money equates to victory. Just like a sports franchise you have to have quality. The Republicans had more money but they had an inferior player (Romney). Huntsman would have been the best choice but he isn't a neo con or a poser neo con thus he was buried in the primaries. This tea party neo con mentality cost Republicans Senate seats in Nevada, Delaware and Colorado in 2010 and could cost them in Missouri and Indiana this year and will cost them in Ohio. That is 6 seats they could of had. Also Dead Beat Dad Joe Walsh looks like he is going down in his re election bid.

    November 3, 2012 11:51 am at 11:51 am |
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