Bloomberg anti-gun ad marks second anniversary of Arizona shooting
In the new television ad, Roxanna Green holds a photo of her nine-year-old daughter, Christina, who was killed in Tucson shooting rampage on January 8, 2011.
January 8th, 2013
03:39 AM ET
10 years ago

Bloomberg anti-gun ad marks second anniversary of Arizona shooting

(CNN) – This mother’s passionate plea for gun control will air in living rooms around the country on the second anniversary of her daughter’s death.

“My nine-year old daughter was murdered in the Tuscon shooting,” says Roxanna Green. “I have one question for our political leaders: when will you find the courage to stand up to the gun lobby?”

“Whose child has to die next?”

Her daughter Christina was among the six killed and 13 wounded in the shooting at neighborhood event with then-Rep. Gabrielle Giffords on January 8, 2011. Giffords was among those wounded and who eventually resigned from Congress to focus on her recovery. Jared Lee Loughner pleaded guilty in August to 19 counts related to the shooting.

But Green remembers her daughter, the youngest victim of the shooting, and calls for action in a new television ad from New York Mayor Michael Bloomberg’s Mayors Against Illegal Guns.

His group also enlisted celebrities to star in a recent video supporting the effort to “Demand a Plan” for action on gun control.

Green’s daughter was a few years older than the 20 six- and seven-year-olds killed at Sandy Hook Elementary School in Newtown, Connecticut, at a shooting there December 14.

That shooting sparked a new wave of calls for gun control, including from leaders in Washington. President Barack Obama pledged “meaningful action” against gun violence and appointed Vice President Joe Biden to lead the effort.

Bloomberg applauded Obama’s statement and urged him to take “immediate steps.” On Monday, Bloomberg outlined his platform, including strengthening background check requirements and banning assault weapons. The assault weapons ban was enacted in 1994, but expired in 2004, and has not been renewed.

The influential National Rifle Association argued the Newtown shooting made the case for armed guards in schools as a line of defense.

The ad will run on cable in Washington, beginning Tuesday and will air through January 14 – the one month anniversary of the Newtown shooting. Obama set the end of January as the deadline for Biden’s group to report back.

It will run Tuesday only in Tuscon, Arizona, as well as other cities affected by gun violence: Binghamton, New York; Fargo, North Dakota; Roanoke, Virginia; and Waco, Texas; Denver and Milwaukee. In Tuscon, the group says the ad will run around 10:10 a.m. local time, to mark when the shooting occurred.

Also Tuesday, Giffords and her husband, astronaut Mark Kelly, launched a new website, "Americans for Responsible Solutions." The new effort will "encourage elected officials to stand up for solutions to prevent gun violence and protect responsible gun ownership," according to the website. The couple further marked the day by co-authoring an op-ed in "USA Today."

"We can't be naive about what it will take to achieve the most common-sense solutions," the op-ed states. "We can't just hope that the last shooting tragedy will prevent the next. Achieving reforms to reduce gun violence and prevent mass shootings will mean matching gun lobbyists in their reach and resources."

Bloomberg’s ad encourages people to sign an online petition on the group’s website.

Christina, the nine-year-old, was remembered at her funeral as the only girl on her Little League team – and one aspiring to the major leagues. She attended the Giffords event after her election to the middle school student council.

“To every mother, we can not wait,” Green says in the ad. “We have to demand a plan.”

- CNN’s Ashley Killough contributed to this report

READ MORE: Bloomberg: Biden no 'shrinking violet' on gun control

soundoff (317 Responses)
  1. J.V.Hodgson

    4m members is less than3.5 % of the voting population and lets ay the 25 – 30 % are generally democratic leaning when voting in national elections. must be true even some dems get so called A ratings.
    The belief that Gun rights power members votes in national elections is beyond belief. There are other issues.
    I find absolute support of the gun lobby as disdainful and disatsteful as the Grover Norquist pledge.
    Time to make them come to terms with a 21st century version of the second amendment.

    January 8, 2013 04:27 am at 4:27 am |
  2. Name lynn

    god bless the those families in that arizona shooting we are yet praying an i know your love ones is still in your hearts an also the pain the loves one but never forgotten

    January 8, 2013 04:36 am at 4:36 am |
  3. C.J.

    I think that some people are beyond hysterical. I agree, that in more present day, that we should implement something similar to the MMI (if you went to college, you most likely took it). However, I served my country for 8 years in the military, and continue in another branch of public service. I own 4 rifles/shotguns and 2 handguns. I do not believe making it harder for sane, law abiding citizens will accomplish anything. I am behind Cotton from Arkansas. Gun locks, safes, etc, are what i use.

    January 8, 2013 07:08 am at 7:08 am |
  4. Gregory M. Newbold

    I have been advocating for this for sometime as well as a a recrring campaign featuring the kids from the Sandy Hook shooting on the eras of their prom, bar mitzvahs, graduations etc. Glad to see we`re moving public opinion in this way. Mike, make sure you send me check for the vision. Team Obama, likewise for the guidance provided on a whole host of topics.

    The key to winning on gun control are localized laws in jurisdictions where the NRA is powerless [NY for example] Require annual liscense fees to own guns. Severly restrict ammo purchases [perhaps apply a limited inventory control FiFO/LIFO approach], Require shooting ranges to report on all assualt rifles brought in for practicing and gun shops to report on ammo requested for the same, implement laws that would make transit of gun across your state a crime. Localities can make gun ownership a MAJOR PAIN in the butt while allowing the "2nd Ammendment" to be in force.

    January 8, 2013 07:53 am at 7:53 am |
  5. Rick McDaniel

    Bloomberg has demonstrated more than once, how much of a fool he is.

    he wanted to run the NY Marathon, in spite of the damage from Hurricane Sandy.........which was totally stupid, as well.

    January 8, 2013 07:54 am at 7:54 am |
  6. Gurgyl

    Just yesterday–four dead in ARORA, COLORADO. SANDYHOOK.....pass Gun-Ban Law. Period. Do not take bribe from NRA. FBI–watch out the bribe. Listen to telephone calls. Nothing wrong for USA sake. God bless!!

    January 8, 2013 08:00 am at 8:00 am |
  7. fiftyfive55

    While these deaths are horrendous,people should not be so adamant about taking away rights of others who have done nothing wrong.These terrible crimes were committed by crazies(no rational person would have done what they did) and it is they alone who should be punished.ALSO,how are victims families going to heal and move on if no one in the media is willing to leave these folks alone to heal privately like they need ? One more thought,as a father who feels his child's pain worse than the child, kids are pretty resilient and do recover from trauma faster than most think.

    January 8, 2013 08:07 am at 8:07 am |
  8. Katie

    What I find odd is that people claim guns make them feel safe at home and then admit that they lock them up. (Well, good that they are locked up!) But how does a locked gun in a safe or a locked cabinet make you feel safer at home? Are you not admitting that their safety lies in the fact that they are locked up? And so you have them because.... ? Because under the second amendment you may need them at some point to defend yourself against the tyranny of the government? At any rate, why do responsible gun owners such as yourself believe that no one should make restrictions on the kinds of weapons ordinary citizens should be allowed to lock up in their own cabinets? What does ANYONE outside of the military or law enforcement need an assault rifle for?? Let us all agree that there are some people who will commit murder – must we make it easier for them to do so?

    January 8, 2013 08:09 am at 8:09 am |
  9. Michael Hunt, Esq.

    “My nine-year old daughter was murdered in the Tuscon shooting,” says Roxanna Green. “I have one question for our political leaders: when will you find the courage to stand up to the gun lobby? Whose child has to die next?”

    Sorry about her daughter, but there is a bigger issue at stake: individual liberty. This woman wants to revoke the liberties of everyone in this country. Having your daughter die tragically is not justification for ripping up Constitutional rights. Gun ownership is a right for good reason: maintaining a balance of power between government and citizens. Seeking to remove that balance is a senseless, naive, knee-jerk reaction.

    January 8, 2013 08:09 am at 8:09 am |
  10. Chuk

    After all the hoopla about gun violence, sadly, nothing will happen. Believe me; the NRA is busy getting its members excited to fight "the enemy". This is an exercise in futility. It will soon be forgotten just like the others. The only note-worthy pain is a personal one – unless the powers-that-be at the NRA feel the pain, they won't stop fighting for more $. America's political problem is becoming hopeless.

    January 8, 2013 08:11 am at 8:11 am |
  11. nolan jackson

    i sorry to here about the lost of your little girl but it was not the gun only the person behind the gun so stop tryg to take away my right to bear arms

    January 8, 2013 08:13 am at 8:13 am |
  12. Generalhh

    Let us remember Gabby was shoot with the model of gun she carries her self.

    While the killer used 32 rd magazines Gabbys gun comes standard with at least 15rd capacity more likely 17 if it is a standard fullsize glock in 9mm.

    Notice how the gun control crowd wants to restrict capacity to 10 rounds.

    January 8, 2013 08:15 am at 8:15 am |
  13. Wilson

    I will give up my guns when criminals no longer have them.

    January 8, 2013 08:20 am at 8:20 am |
  14. Wilson

    Unless you can take the guns away from the criminals, all more "gun control" will do is create more victims.

    January 8, 2013 08:24 am at 8:24 am |
  15. Keel Hauler

    The anti-gun crowd can't accept that there are no easy answers to preventing this. Gun control has failed uttterly, yet they demand more. A few sick individuals commit these crimes, but all 70 million other gun owners have to face the unfair consequences and insults. What the anti-gun activists are doing is worse than nothing: It's a knee-jerk attempt to placate themselves with a "feel good we did something even if we didn't put a whole lot of thought into it." No, you haven't thought about it. At all. You are creating resentment, spreading fear, and putting blame on people who had nothing to do with these events.

    January 8, 2013 08:25 am at 8:25 am |
  16. Wake up People!

    @Rick McDaniel. I can't believe we actually agree on something. Bloomberg deciding to hold a marathon during a national disaster was one of the dumbest things I have ever heard.

    January 8, 2013 08:27 am at 8:27 am |
  17. Jimmyjam048

    How many children must die before we do something about this?
    How many?

    January 8, 2013 08:31 am at 8:31 am |
  18. Rudy NYC

    What this country needs is "gun owner" control. They need to force fed the realities of gun violence in this country. Most of the gun violence in this country is a direct result of careless gun owners and a reckless gun lobby, which only wants to sell guns but does so under the guise of freedom.

    Around 80% of all guns used in violent crimes are traced to gun show purchases. The gun show loophole is one of the most vigorously defended loopholes on the books. Of the remaining 20% of gun related violent crimes, most of those guns orginate from the homes and hands of gun owners.

    January 8, 2013 08:32 am at 8:32 am |
  19. As-if

    Though I am deeply sorry for the mothers' loss and I understand her need to make sense out of a chaotic situation and blame someone or something, picking the gun lobby is not it. Better treatment of the mentally ill, better parenting, better security and I dare say more private gun owenship are just as important as responsible gun ownership and use. Your tragedy does not mean we all lose our 2nd amendment constitutional rights.

    January 8, 2013 08:35 am at 8:35 am |
  20. Disgusted

    There is no need for an assault weapon unless the person is in the Armed Forces. When the person gets out, then the assault weapon is no longer needed.

    January 8, 2013 08:36 am at 8:36 am |
  21. Rudy NYC

    Pointing the finger at violence in video games and Hollywood movies as the reason behind so much gun violence ignores the facts. The facts are that there are several English speaking countries that enjoy the same media that we do. I'm talking about English, Canada, Australia, and New Zealand. All of those countries have strict gun laws, and experience far less gun violence than we do, most especially with semi-automatic weapons. Those are the facts. Violent movies and video games has nothing to do with it.

    January 8, 2013 08:40 am at 8:40 am |
  22. The Real Tom Paine


    I will give up my guns when criminals no longer have them.
    How many do you need? If your neighborhood is that bad, I suggest moving.

    January 8, 2013 08:44 am at 8:44 am |
  23. jamarsu

    Why do ordinary law abiding citizens need or want semi automatic weapons. That's not what our forefathers had in mind when they said "right to bear arms." A couple of my neighbors have high tech weapons. Believe me this does not make me feel safe. So I should get one? Gun owners, stop being so selfish and greedy. You can have your shotguns, etc. But semi-automatic weapons with lots of ammo? That's goes above and beyond what you need.

    January 8, 2013 08:53 am at 8:53 am |
  24. Wilson

    @The Real Tom Paine


    I will give up my guns when criminals no longer have them.
    How many do you need? If your neighborhood is that bad, I suggest moving.
    I am not a "collector," I only have one. Criminals are not in just one neighborhood, they travel, maybe we should ban cars so they will stay in their own neighborhoods??

    January 8, 2013 08:55 am at 8:55 am |
  25. HenryB

    We are truly insane as a country if we cannot come to grips with these issues. As long as we think in absolutes we are doomed to fail. No wise decisions are made at extremes. To allow the extremists to drive policies is unwise. But we continue to allow these purists. Lunacy!

    January 8, 2013 08:55 am at 8:55 am |
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