Bloomberg anti-gun ad marks second anniversary of Arizona shooting
In the new television ad, Roxanna Green holds a photo of her nine-year-old daughter, Christina, who was killed in Tucson shooting rampage on January 8, 2011.
January 8th, 2013
03:39 AM ET
10 years ago

Bloomberg anti-gun ad marks second anniversary of Arizona shooting

(CNN) – This mother’s passionate plea for gun control will air in living rooms around the country on the second anniversary of her daughter’s death.

“My nine-year old daughter was murdered in the Tuscon shooting,” says Roxanna Green. “I have one question for our political leaders: when will you find the courage to stand up to the gun lobby?”

“Whose child has to die next?”

Her daughter Christina was among the six killed and 13 wounded in the shooting at neighborhood event with then-Rep. Gabrielle Giffords on January 8, 2011. Giffords was among those wounded and who eventually resigned from Congress to focus on her recovery. Jared Lee Loughner pleaded guilty in August to 19 counts related to the shooting.

But Green remembers her daughter, the youngest victim of the shooting, and calls for action in a new television ad from New York Mayor Michael Bloomberg’s Mayors Against Illegal Guns.

His group also enlisted celebrities to star in a recent video supporting the effort to “Demand a Plan” for action on gun control.

Green’s daughter was a few years older than the 20 six- and seven-year-olds killed at Sandy Hook Elementary School in Newtown, Connecticut, at a shooting there December 14.

That shooting sparked a new wave of calls for gun control, including from leaders in Washington. President Barack Obama pledged “meaningful action” against gun violence and appointed Vice President Joe Biden to lead the effort.

Bloomberg applauded Obama’s statement and urged him to take “immediate steps.” On Monday, Bloomberg outlined his platform, including strengthening background check requirements and banning assault weapons. The assault weapons ban was enacted in 1994, but expired in 2004, and has not been renewed.

The influential National Rifle Association argued the Newtown shooting made the case for armed guards in schools as a line of defense.

The ad will run on cable in Washington, beginning Tuesday and will air through January 14 – the one month anniversary of the Newtown shooting. Obama set the end of January as the deadline for Biden’s group to report back.

It will run Tuesday only in Tuscon, Arizona, as well as other cities affected by gun violence: Binghamton, New York; Fargo, North Dakota; Roanoke, Virginia; and Waco, Texas; Denver and Milwaukee. In Tuscon, the group says the ad will run around 10:10 a.m. local time, to mark when the shooting occurred.

Also Tuesday, Giffords and her husband, astronaut Mark Kelly, launched a new website, "Americans for Responsible Solutions." The new effort will "encourage elected officials to stand up for solutions to prevent gun violence and protect responsible gun ownership," according to the website. The couple further marked the day by co-authoring an op-ed in "USA Today."

"We can't be naive about what it will take to achieve the most common-sense solutions," the op-ed states. "We can't just hope that the last shooting tragedy will prevent the next. Achieving reforms to reduce gun violence and prevent mass shootings will mean matching gun lobbyists in their reach and resources."

Bloomberg’s ad encourages people to sign an online petition on the group’s website.

Christina, the nine-year-old, was remembered at her funeral as the only girl on her Little League team – and one aspiring to the major leagues. She attended the Giffords event after her election to the middle school student council.

“To every mother, we can not wait,” Green says in the ad. “We have to demand a plan.”

- CNN’s Ashley Killough contributed to this report

READ MORE: Bloomberg: Biden no 'shrinking violet' on gun control

soundoff (317 Responses)
  1. Frank

    The liberal media isnt reporting it but on Jan 3rd a school shooting was stopped by an armed guard who shot and killed the man when he attempted to follow a student into the building ( the school was quite secure, you need to get buzzed in ).

    January 8, 2013 03:21 pm at 3:21 pm |
  2. Anonymous

    @M in NY – "I will remain a responsible adult. And i will retain ownership of MY firearms. And the horrible chance that someone goes crazy and threatens YOUR kids...I will defend their lives as surely as I would my own. for that is the mark of a TRUE adult."
    You blew your own argument when you said "in the horrible chance that someone goes crazy" as that implies that person was most likely a "responsible" person BEFORE going crazy. It happens and if there is no assault weapon that they can get their hands on then lives will be spared. How many gun killings happen due to "responsible" gun owners just snapping...please think about it!

    January 8, 2013 03:26 pm at 3:26 pm |
  3. BSH

    Because data and facts don't support gun laws, we get lots of emotional arguments.

    Really, no gun law has ever led to a decrease in homicide rates. It would be nice to have facts enter the discussion, but too many people are too emotional, and too many people just need to feel better about themselves. Bloomberg takes a totally fact-free approach to his favorite soap box.

    January 8, 2013 03:27 pm at 3:27 pm |
  4. TheTruth

    What people seem to be ignoring is that this isn't a uniquely American problem – this is happening all over the world. China has a rising problem with it, but guns have been outlawed there since the communists took over in 1949 – they're attacking school children with knives. Brazil had more incidents last year than we've had in our history. It doesn't seem to be the guns, or lack thereof, that are the root cause.

    January 8, 2013 03:29 pm at 3:29 pm |
  5. kelly ward

    Every day I see on the CNN page or other news where someone has gone mad and shot family members, strangers, co-workers etc. You have a population of 3 times the rate of Canada. However..we have as many guns per American and we had less than a hundred homicides last year! What the heck is wrong with your country? You have a wild west syndrome, and NO matter what you say about your right to bear arms, it was NOT meant in the fashion 200 hundred yrs ago as it is now. Even if your tripled our population and gun deaths to even out to the USA'S it is still just unbelievable the number of homicides in your country. FOUR thousand last year? You can put as many people in jail as you want, it solves nothing...nothing. Stop acting like a third world killing know, the ones where you send kids to die for your rights..and stop the NRA and its hold on you and your killing mentality and do something. You send kids over to countries to protect your rights and their rights for freedom, yet you still have the wild west mentality. Get a grip. Get some gun control. Its not a democratic or republican issue. It is a USA issue. Even the murders we had, most of the guns were found to be smuggled in from the US. Gun control works. Sure , build a bunch more prisons and keep them longer..and that serves what? nadda. You are the most hypocritical nation in the world. And just shy of a third world country. Kids killing their own generation of kids. Just sickening. No wonder the world looks at you..and then takes a second look...

    January 8, 2013 03:35 pm at 3:35 pm |
  6. futureman1

    What a beautiful beautiful child Christina Green was... her picture should be plastered on the door of every gun store in America that deals in high capacity weapons and ammo... It's time for the adults to take charge...and for you whack offs who think I'm a lib, I will tell you that I am a trained fighter and I also have two defensive stow your bilge. This is about weapons of WAR.. they do not belong in a civilized society.

    January 8, 2013 03:35 pm at 3:35 pm |
  7. Ferret out the BS

    Doug you sound like the next candidate for the assylum. Are you sure that everything bad that apparently happens to you is done by a Democrat?

    January 8, 2013 03:36 pm at 3:36 pm |
  8. ourfuture

    What you mean who's child?

    Those peoples who we drop bombs on from remote control airplanes.

    January 8, 2013 03:38 pm at 3:38 pm |
  9. Rudy NYC

    Frank wrote:

    The liberal media isnt reporting it but on Jan 3rd a school shooting was stopped by an armed guard who shot and killed the man when he attempted to follow a student into the building ( the school was quite secure, you need to get buzzed in ).
    The liberal media? Somehow, I don't think an incident of that sort is what the NRA and *right* wing media really wants too many people to know about. Sounds like an innocent person was killed in cold blood simply because he was where someone else judged to be the "wrong place". Shoot first, ask questions later, make up a story in the end.

    January 8, 2013 03:41 pm at 3:41 pm |
  10. kelly ward

    Also to the people who think they need armed guards in schools? what the heck is gone wrong with this world when a lot of you think that THIS is okay? You sure don't have this here in Canada where we have as many guns per capita as you do. You are a bunch of nuts over there. Not only that, it's either the liberals or conservatives fault. Really?? It's all your fault. Not one political party or another. You can't be serious blaming liberals or conservatives because they all don't think the same. Some lean one way or some lean another. You are in for you're own downfall..and it won't be long. No wonder the world laughs at you and points a finger at you calling you hypocrites. You say one thing and do another. You're undoing will be your own. And it won't be long before that happens. Generations are wiping out's just sad. You're country is imploding within. And you know it. At least , anyone with a brain knows it.

    January 8, 2013 03:41 pm at 3:41 pm |
  11. Mike

    1,200,000 babies killed last year in the United States by people who insisted it is their right to do so. Over 360,000 killed via one organization who caters to it. And you are wondering why there is no respect of life in this country!

    January 8, 2013 03:42 pm at 3:42 pm |
  12. Mindie in Indie

    “Whose child has to die next?”


    January 8, 2013 03:43 pm at 3:43 pm |
  13. The Real Tom Paine


    The liberal media isnt reporting it but on Jan 3rd a school shooting was stopped by an armed guard who shot and killed the man when he attempted to follow a student into the building ( the school was quite secure, you need to get buzzed in ).
    Interesting that you did not bother to mention where that school was: now, can you perform a public service and tell us where that happened, and why teh man was attempting to break into the school?

    January 8, 2013 03:44 pm at 3:44 pm |
  14. Anonymous

    It's truly amazing how many gun advocates on here jump to the conclusion that tighter gun laws mean taking away their "toys". There isn't anyone saying that you don't have a right to own a gun but common sense needs to prevail here. There is absolutely no need for any common citizen to own an assault weapon unless they intend to use it. The NRA has twisted the meaning of the 2nd Amendment to promote more gun sales so the lobby can line its pockets. They promote fear against our government which is crazy. Who in their right mind honestly thinks a gun is going to defend them anyway if the government should turn against you? Their weapons are MUCH larger than any gun! It's also mind-boggling how you yell your rights are being taken away with stricter gun laws, but have no issues with a woman's rights to choose being overturned.

    January 8, 2013 03:45 pm at 3:45 pm |
  15. Bill the Cat

    Imagine if that insane moron could not have obtained a gun. Would he have then built a bomb that would have killed far more in the supermarket? Remember that the deadliest school killing was a bomb in a Bath, Michigan elementary school in 1927. If killers want to kill, they WILL kill.

    January 8, 2013 03:49 pm at 3:49 pm |
  16. Jean, Des Moines, Iowa.

    Amazing and disgusted are the words I will use when reading people quoting statistics and making comparisons to types of killings other than with guns to justify their obsession with guns. Why, other than shooting game for food, are you so obsessed with something that is meant just for killing? Is there no humanity left in you that your are not totally sickened and horrified by the mass killings of innocent people – babies -6 and 7 years old- don't you see their terror, hear their screams, ache for their families? Are your guns so important to you that you have lost all sense of humanity?

    January 8, 2013 03:50 pm at 3:50 pm |
  17. JustAO

    Those of us who don't live life under fear are the same ones who don't go around threatening to shoot up government and revolt if our guns are taken away. How's that for food for thought?

    Fun fact: the majority of mass shootings in this country are committed by middle-class white males with no crinimal/mental record who obtain legally purchased gun. There goes the argument for criminals getting illegal guns to commit mass shootings.

    January 8, 2013 03:55 pm at 3:55 pm |
  18. GuestAgain

    Here we go...the party that was going to protect the middle class from high taxes (lie) is now going to protect us by taking away our rights instead of taking weapons from criminals....I didnt vote for them!

    January 8, 2013 03:57 pm at 3:57 pm |
  19. Sagebrush Shorty

    Are Bloomberg's bodyguards unarmed? Does Bloomberg care what type of weapons they have or how large a magazine they use? Bloomberg doesn't care as long as he is protected. The "little people" don't seem to matter to these self-important big shots.
    So let's see Bloomberg disarm his security team. Don't hold your breath.

    January 8, 2013 03:58 pm at 3:58 pm |
  20. Jim

    and the 3.500 unborn children that Planned Parenthood murdered today and yesterday and the day before and tomorrow? With the governments blessing and my tax dollars. Buncha frikken hypocrites.

    January 8, 2013 03:59 pm at 3:59 pm |
  21. The Real Tom Paine


    "can you tell me any situation where a person needs to have thousands of rounds in their house? It poses a danger to everyone around them. Typical rightie selfishness, masquerading as freedom."

    I have a friend with millions of dollars of art in his home and another that collects cars. Everyone has a hobby and people do collect guns and those those that shoot alot buy when ammo is cheap, My advice is quit threatening freedoms and people won't stockpile ammo but right now the the cat is out of the bag. I don't stockp[ile ammo but shoot targets & hunt and have cases upon cases of shotgun shells stacked up. I shoot at least 500-1000 rounds a month. I also reload.
    When was the last time a Picasso killed anyone? Can you tell me the stopping power of a #2 pencil? Your comparison is a joke. Frankly, you need to find another hobby if you are blowing through 500-1000 rounds a month, but, its your money. By all means, impoverish yourself. Unless you need to hunt so you can eat, you're contributing nothing. By the way, if someone makes off with your guns while you're on vacation, what will you do when those weapons are used to committ a crime? " Oh well, time to reload"? Oh, just so you're aware, I shoot as well, so you can stop with the idea that I don't get it. I love to shoot, but I don't think a lot of the people that take up shooting sports have any business getting a weapon. Gun registration, background checks, all fine with me. Keep the hoarders and the nut jobs out of it.

    January 8, 2013 04:00 pm at 4:00 pm |
  22. kems

    For misplaced focus.

    "Hmmmm, 3,300 babies are killed every day via abortion. Where is the outcry to ban abortions? Seriously, is there any question about which needs attention first?"

    You want to protect the life of the unborn but as soon as they are born we abandon their safety in favor of our unnecessary rights to bare arms ? BTW, I'm sure there are many articles where this comment would be appropriate. Contribute your opinion there or stay on point.

    January 8, 2013 04:06 pm at 4:06 pm |
  23. ghostriter

    Bill the Cat, if people want to kill, they will kill.......So we should make it as easy as it is? Drunk drivers will drive drunk. Tax evaders will evade taxes. Pedophiles will chase children.

    This has to be the stupidest argument against legislation I have ever heard. And I talk to alot of bonehead conservatives.

    January 8, 2013 04:12 pm at 4:12 pm |
  24. Rudy NYC

    Daniels wrote:

    ...Everyone has a hobby and people do collect guns and those those that shoot alot buy when ammo is cheap, My advice is quit threatening freedoms and people won't stockpile ammo but right now the the cat is out of the bag. I don't stockp[ile ammo but shoot targets & hunt and have cases upon cases of shotgun shells stacked up. I shoot at least 500-1000 rounds a month. I also reload.
    You can spend your money stockpiling all of the ammo you want for all I care. I hope you have it securely stored for the safety of you and others around you. The problem is that nothing requires people to follow best practices, which is exactly why the Newtown shooting occurred. The mother didn't break any laws when there should have been.

    January 8, 2013 04:15 pm at 4:15 pm |
  25. abbydelabbey

    I shudder to think what it will take for the NRA and gun industry to loosen their grip on politicians. I know it's money. Pure and simple.

    But as long as money rules, common sense and common decency will not prevail.

    January 8, 2013 04:15 pm at 4:15 pm |
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