Bloomberg anti-gun ad marks second anniversary of Arizona shooting
In the new television ad, Roxanna Green holds a photo of her nine-year-old daughter, Christina, who was killed in Tucson shooting rampage on January 8, 2011.
January 8th, 2013
03:39 AM ET
10 years ago

Bloomberg anti-gun ad marks second anniversary of Arizona shooting

(CNN) – This mother’s passionate plea for gun control will air in living rooms around the country on the second anniversary of her daughter’s death.

“My nine-year old daughter was murdered in the Tuscon shooting,” says Roxanna Green. “I have one question for our political leaders: when will you find the courage to stand up to the gun lobby?”

“Whose child has to die next?”

Her daughter Christina was among the six killed and 13 wounded in the shooting at neighborhood event with then-Rep. Gabrielle Giffords on January 8, 2011. Giffords was among those wounded and who eventually resigned from Congress to focus on her recovery. Jared Lee Loughner pleaded guilty in August to 19 counts related to the shooting.

But Green remembers her daughter, the youngest victim of the shooting, and calls for action in a new television ad from New York Mayor Michael Bloomberg’s Mayors Against Illegal Guns.

His group also enlisted celebrities to star in a recent video supporting the effort to “Demand a Plan” for action on gun control.

Green’s daughter was a few years older than the 20 six- and seven-year-olds killed at Sandy Hook Elementary School in Newtown, Connecticut, at a shooting there December 14.

That shooting sparked a new wave of calls for gun control, including from leaders in Washington. President Barack Obama pledged “meaningful action” against gun violence and appointed Vice President Joe Biden to lead the effort.

Bloomberg applauded Obama’s statement and urged him to take “immediate steps.” On Monday, Bloomberg outlined his platform, including strengthening background check requirements and banning assault weapons. The assault weapons ban was enacted in 1994, but expired in 2004, and has not been renewed.

The influential National Rifle Association argued the Newtown shooting made the case for armed guards in schools as a line of defense.

The ad will run on cable in Washington, beginning Tuesday and will air through January 14 – the one month anniversary of the Newtown shooting. Obama set the end of January as the deadline for Biden’s group to report back.

It will run Tuesday only in Tuscon, Arizona, as well as other cities affected by gun violence: Binghamton, New York; Fargo, North Dakota; Roanoke, Virginia; and Waco, Texas; Denver and Milwaukee. In Tuscon, the group says the ad will run around 10:10 a.m. local time, to mark when the shooting occurred.

Also Tuesday, Giffords and her husband, astronaut Mark Kelly, launched a new website, "Americans for Responsible Solutions." The new effort will "encourage elected officials to stand up for solutions to prevent gun violence and protect responsible gun ownership," according to the website. The couple further marked the day by co-authoring an op-ed in "USA Today."

"We can't be naive about what it will take to achieve the most common-sense solutions," the op-ed states. "We can't just hope that the last shooting tragedy will prevent the next. Achieving reforms to reduce gun violence and prevent mass shootings will mean matching gun lobbyists in their reach and resources."

Bloomberg’s ad encourages people to sign an online petition on the group’s website.

Christina, the nine-year-old, was remembered at her funeral as the only girl on her Little League team – and one aspiring to the major leagues. She attended the Giffords event after her election to the middle school student council.

“To every mother, we can not wait,” Green says in the ad. “We have to demand a plan.”

- CNN’s Ashley Killough contributed to this report

READ MORE: Bloomberg: Biden no 'shrinking violet' on gun control

soundoff (317 Responses)
  1. Nick

    What a load. More people are murdered annually using hammers than guns, so why aren't we hearing about a ban on hammers? When will people learn that banning a tool doesn't prevent the crime?

    You know what you get when guns are banned and held only by police? A police state. Think about that – Nazi Germany, Facist Italy, Stalinist Russia – millions slaughtered because the people did not have the ability to defend themselves from the government and the tyranny of the majority.

    January 8, 2013 04:16 pm at 4:16 pm |
  2. bigtimeusa

    Maybe the Georgia woman who defended her three kids recently with a .38 has a different perspective.

    January 8, 2013 04:21 pm at 4:21 pm |
  3. Em

    The innocent people who have died at the hands of criminals with guns is incredibly tragic.

    However, gun control laws only take guns away from LEGAL citizens. A criminal will always be able to get a gun; a law-abiding citizen will not. Gun control measures will simply serve to take guns away from people who want/need to protect themselves and their families or businesses, while doing nothing to keep criminals from obtaining them illegally. The same logic goes for banning automatic or semi-automatic weapons.

    Why would a criminal who has no moral or legal issue with taking another life be concerned with stealing from a registered gun owner or purchasing a "black market" weapon?

    January 8, 2013 04:22 pm at 4:22 pm |
  4. Mike

    Taking guns away from law abiding citizens isn't going to save people from criminal intent. The liberal news media failed to tell everyone that the Oregon mall shooting was stopped when the shooter seen that an armed citizen was pionting his gun at him. When he seen that he was about to be shot he took is own life. That armed citizen was and is a hero but the media doesn't want Americans to know that. It's time that we rise up against the media for they are waging a terroristic war against Americans and they must be stopped.

    January 8, 2013 04:23 pm at 4:23 pm |
  5. Lynda/Minnesota


    1,200,000 babies killed last year in the United States by people who insisted it is their right to do so. Over 360,000 killed via one organization who caters to it. And you are wondering why there is no respect of life in this country!

    Mike, honey. You're on the wrong article. But, I'll bite anyway. If your figure is correct, your comment should read 1,200,000 womb fetuses ... not breathing babies.

    January 8, 2013 04:24 pm at 4:24 pm |
  6. James

    Anyone who thinks getting back to God, is the answer to this has proven that he/she is too delusional to be allowed a gun in my opinion. If guns are to protect us from the boogeyman, wouldn't you be shooting the mythical creature in the sky who has gotten millions of people to kill millions of others in his/her name?

    January 8, 2013 04:24 pm at 4:24 pm |
  7. James

    And those of you asking where the outrage is about abortion, are you suggesting we also arm fetuses? As soon as the fingers form, give them a nine, "that's how you stop them unamerican, unchristian heathens"

    January 8, 2013 04:26 pm at 4:26 pm |
  8. scott

    I got here by accident. I thought it was about chemtrails.

    January 8, 2013 04:27 pm at 4:27 pm |
  9. Rudy NYC


    and the 3.500 unborn children that Planned Parenthood murdered today and yesterday and the day before and tomorrow? With the governments blessing and my tax dollars. Buncha frikken hypocrites.
    In other words, allow death and destruction to continue over here, where you can do something to correct it, because there is death and destruction over there that you want to see corrected but cannot do so right away. What a beautiful mind you've got there.

    January 8, 2013 04:28 pm at 4:28 pm |
  10. Claudia, Houston, Tx

    The gun laws are something all the lawyers and doctors in Congress should be working on and they should be replaced with Economist to run the Worlds largest economy. You go to a doctors office to see a doctor, you go to the courts to see attorneys, so why are they working in the field of Economist which they aren't qualified in, it doesn't make sense.

    January 8, 2013 04:28 pm at 4:28 pm |
  11. Kip Oliver

    @Frank – you wrote "The liberal media isnt reporting it but on Jan 3rd a school shooting was stopped by an armed guard who shot and killed the man when he attempted to follow a student into the building ( the school was quite secure, you need to get buzzed in )"

    Yet you provide no link, no way to check your facts. Don't blame the media on this – the local media would report this. You can't even tell us what state or even what country this took place in. Until you can provide a link to facts (and by facts I mean an official media source....county police report, official newspaper – fact, by the way, Skippy, is NOT some guy's blog)...this is just pure fiction

    January 8, 2013 04:33 pm at 4:33 pm |
  12. thx1111

    “Whose child has to die next?”

    This may sound cold, but Newtown is not exactly happening in schools across America on a regular basis. While certainly tragic and should be avoided, this “Whose child has to die next?” is merely a scare tactic to shift the focus off real mental health issues the shooter had and focus on gun control which would solve nothing. Cure the cause, not the symptom.

    January 8, 2013 04:34 pm at 4:34 pm |
  13. Nobody N. Particular

    At issue is the availability of arms to the general population and our ability (or inability) to prevent those who are a threat to others (or themselves) from getting access. Personally, I don't want to ban any guns, I believe the 2nd Amendment is what provides the citizens the ability to keep their rights. Having said that, I'm left scratching my head trying to find out why people who are under psychological care are able to purchase firearms. In most of the recent mass shootings, more than 90% had been under psychological care within 12 months of the incident(s). So the question that begs to be asked is, why are doctors not doing their job by reporting to the authorities those individuals who represent a threat due to potential mental health issue? Before we even consider limiting law abiding citizens' their right to keep and bare arms, we need to make sure there are no holes in the current approval process. Also, an FYI, at Gun shows, almost all of the vendors on site are FFL (Federal Firearms License) holders, so there are background checks for those purchases, most of the non-FFL transfers of firearms actually occur in the parking lot between individuals (which would be impossible to regulate). Also, to the people that think by making a device illegal will protect their children, you are WRONG, where there is an evil will, there will be an evil way; don't blame firearms because some evil (or crazy) person steals (or some other illegal way) a gun and uses it. Stop using emotional drivel to support an illogical idea, just because the victims were children, doesn't make your case any stronger; I will NOT register or turn in my guns, and I will stand up to any government who would try to force us to.

    January 8, 2013 04:35 pm at 4:35 pm |
  14. Wonder

    Kids are murdered with guns. Kids are murdered by abortion. Kids are dead either way. NRA is a strong lobby as is Planned Parenthood. Argue rights all you want. Kids are still dead.

    January 8, 2013 04:35 pm at 4:35 pm |
  15. ryan

    the incident about the guard stopping a shooter at a school is inaccurate. what youre referring to was an event that took place on december 16 in san antonio where a 19 year went to shoot up a restaurant that his ex worked at in the mall. as soon as he opened fire people scattered and most ran across the way to the movie theatre where he proceeded to chase the people and fire. an armed mall guard heard the commotion and ran to the theatre where he shot the gunman 4 times before anyone could be killed. i think there was only 1 injury in the restaurant. and the shooter was not killed. and he is right, the liberal media had not a word to say about this.

    January 8, 2013 04:41 pm at 4:41 pm |
  16. thestrategyexpert

    What difference does it make "who's" child it is that dies? That question is irrelevant as any child of anybody dying is a big deal. At least it is to me. The question I have is why do we as a society keep voting for the politicians that do nothing to solve the problems of violence in this country, OR any of the other major problems we have.

    The answer is our kids will keep getting murdered and it will happen from time to time as long as we the people keep voting for bad political leaders. This is not complicated stuff to understand.

    January 8, 2013 04:41 pm at 4:41 pm |
  17. Adam

    Drunk Drivers kill people...Is it the Car? The Booze? Or is it the Individual? its the indiviadual. Then the Booze. The car is just the weapon. Same with guns. It is the Individual, not the gun. Do we take away cars, no. Do we enforce a car engine limit that can only go 25 miles an hour or 10 miles an hour? No. Is there a National law on what age a driver can start driving? No. Those are controled by the states. Same with guns. You want to fix the probem, stop with the band-aid fix of limiting or taking away guns. The problem is mental heath laws. Someone who wants to hurt people, IS GOING TO DO IT! You need to find and help those people before hand.

    January 8, 2013 04:52 pm at 4:52 pm |
  18. dazbootman

    Let's save the children.....outlaw swimming pools! A child is 10 times more likely to die in a pool than of random or accidental gun fire (look it up – it is true). While we are at it let save some more children in Africa. Get them clean water.....more die from dysentary than of AIDS. Let's see some actors receiving their Oscar with a little brown ribbon already.
    Place the emphasis on solving problems where they belong.

    January 8, 2013 04:56 pm at 4:56 pm |
  19. The Real Tom Paine


    What a load. More people are murdered annually using hammers than guns, so why aren't we hearing about a ban on hammers? When will people learn that banning a tool doesn't prevent the crime?

    You know what you get when guns are banned and held only by police? A police state. Think about that – Nazi Germany, Facist Italy, Stalinist Russia – millions slaughtered because the people did not have the ability to defend themselves from the government and the tyranny of the majority.
    Every one of the countries you mentioned were countries that went from autocracy to dictatorship, often without a chaotic period of democracy. they were societies that were not used to freedom in any form, so to compare efforts to regulate guns with societies that often had minimal experience with democracy of any kind is intellectual laziness.

    January 8, 2013 04:57 pm at 4:57 pm |
  20. Vad

    You know, lots of people say it's all about the NRA and when will politicians find courage to ban guns, but what if it's something different. What if by some miracle the Government bans all guns. Who is going to collect them? I point to the example of WACO Texas. 4 federal officers and 70 civilians dead. Will our society accept the extermination of millions of gun owners and thousands of military and police it would take to enforce a ban? Or do you just think people are going to hand over their guns? It poses an interesting question.

    January 8, 2013 05:01 pm at 5:01 pm |
  21. Mittens Rmoney

    I'm all for 2nd Amendment rights. You can own as many muskets as your arms can bear. Just remember to keep your powder dry in case the NWO black helicopters attack.

    January 8, 2013 05:02 pm at 5:02 pm |
  22. dreucalypt

    The NRA is completely indifferent to these killings. They really don't care at all. And they won't care about the next one either.

    January 8, 2013 05:03 pm at 5:03 pm |
  23. Canuck

    "Why won't Americans look squarely in the mirror and admit how they really feel–they're perfectly willing to accept a large number of random killings of innocent men, women and children as long as they can keep their guns. It's not a complex issue to them so why pretend it is."

    Judging by many of the posts here I think Brian has hit the nail firmly on the head. What a society you Americans have created for yourselves.....

    January 8, 2013 05:03 pm at 5:03 pm |
  24. your opinion isn' t actual fact

    Please acknowledge the difference between killing aliving being, and terminating an egg with no lungs heart or brain. please. Again, my point. Your opinion about when life starts , without any factual criteria for proving such , is moot to this discussion when tAlking about actually- living children murdered by guns.

    January 8, 2013 05:06 pm at 5:06 pm |
  25. rennie grant

    The question "Whose child has to die" is such a trending sentiment. Has no basis in fact and indeed if they really want to stop peoples kids from dying then maybe take a long hard look at drugs and alcohol. The number of people who die each year by Semi-Automatic long barrel fire is less than overdose by almost 10 to one. Factor in the 57,000 who die in drunk driving and the factor in the 400,000 people who die from cigarettes and heart disease from smoking and do the math. This GUN BAN IS A POWER GRAB!

    January 8, 2013 05:10 pm at 5:10 pm |
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