Bloomberg anti-gun ad marks second anniversary of Arizona shooting
In the new television ad, Roxanna Green holds a photo of her nine-year-old daughter, Christina, who was killed in Tucson shooting rampage on January 8, 2011.
January 8th, 2013
03:39 AM ET
10 years ago

Bloomberg anti-gun ad marks second anniversary of Arizona shooting

(CNN) – This mother’s passionate plea for gun control will air in living rooms around the country on the second anniversary of her daughter’s death.

“My nine-year old daughter was murdered in the Tuscon shooting,” says Roxanna Green. “I have one question for our political leaders: when will you find the courage to stand up to the gun lobby?”

“Whose child has to die next?”

Her daughter Christina was among the six killed and 13 wounded in the shooting at neighborhood event with then-Rep. Gabrielle Giffords on January 8, 2011. Giffords was among those wounded and who eventually resigned from Congress to focus on her recovery. Jared Lee Loughner pleaded guilty in August to 19 counts related to the shooting.

But Green remembers her daughter, the youngest victim of the shooting, and calls for action in a new television ad from New York Mayor Michael Bloomberg’s Mayors Against Illegal Guns.

His group also enlisted celebrities to star in a recent video supporting the effort to “Demand a Plan” for action on gun control.

Green’s daughter was a few years older than the 20 six- and seven-year-olds killed at Sandy Hook Elementary School in Newtown, Connecticut, at a shooting there December 14.

That shooting sparked a new wave of calls for gun control, including from leaders in Washington. President Barack Obama pledged “meaningful action” against gun violence and appointed Vice President Joe Biden to lead the effort.

Bloomberg applauded Obama’s statement and urged him to take “immediate steps.” On Monday, Bloomberg outlined his platform, including strengthening background check requirements and banning assault weapons. The assault weapons ban was enacted in 1994, but expired in 2004, and has not been renewed.

The influential National Rifle Association argued the Newtown shooting made the case for armed guards in schools as a line of defense.

The ad will run on cable in Washington, beginning Tuesday and will air through January 14 – the one month anniversary of the Newtown shooting. Obama set the end of January as the deadline for Biden’s group to report back.

It will run Tuesday only in Tuscon, Arizona, as well as other cities affected by gun violence: Binghamton, New York; Fargo, North Dakota; Roanoke, Virginia; and Waco, Texas; Denver and Milwaukee. In Tuscon, the group says the ad will run around 10:10 a.m. local time, to mark when the shooting occurred.

Also Tuesday, Giffords and her husband, astronaut Mark Kelly, launched a new website, "Americans for Responsible Solutions." The new effort will "encourage elected officials to stand up for solutions to prevent gun violence and protect responsible gun ownership," according to the website. The couple further marked the day by co-authoring an op-ed in "USA Today."

"We can't be naive about what it will take to achieve the most common-sense solutions," the op-ed states. "We can't just hope that the last shooting tragedy will prevent the next. Achieving reforms to reduce gun violence and prevent mass shootings will mean matching gun lobbyists in their reach and resources."

Bloomberg’s ad encourages people to sign an online petition on the group’s website.

Christina, the nine-year-old, was remembered at her funeral as the only girl on her Little League team – and one aspiring to the major leagues. She attended the Giffords event after her election to the middle school student council.

“To every mother, we can not wait,” Green says in the ad. “We have to demand a plan.”

- CNN’s Ashley Killough contributed to this report

READ MORE: Bloomberg: Biden no 'shrinking violet' on gun control

soundoff (317 Responses)
  1. dave

    The US has way more gun homicides than any other developed nation. Unfortunately we cannot learn anything from other developed nations because we are so exceptional. What was that stupid woman in Newtown doing with two automatic pistols and a Bushmaster in the house with her monster son

    January 8, 2013 10:26 am at 10:26 am |
  2. Steve- Illinois

    Libs demand more gun laws, but when a lib "reporter" breaks an existing gun law on national t.v., this crime should be ignored because he had no intention of committing a violent crime. But...........if you are a law abiding, gun owning commoner, you should be viewed as a threat to everyone around you.
    P.S. David Gregory sends his kids to a school with armed guards, but to suggest your kids go to a school with armed guards is complete lunacy.

    The hypocrisy of the libs is astounding.

    January 8, 2013 10:27 am at 10:27 am |
  3. RINO Bill

    If you want seriously address this issue, this is what has to be done:
    1. Define the guns to be controlled by manufacturer and model.
    2. Prohibit the additional manufacturing or further import of those weapons and variations thereof.
    3. Implement a serious buy back program to eliminate existing weapons from circulation. Simply banning these weapons will not work because someone who has paid $1500-$2000 for a military style weapon is just not going to turn it in and take a financial hit. Have people like Bloomberg put his money where his mouth is. Offer a cash buy back in the amount of 80% of the paid value or a federal income tax credit for the full value. If this is done now, our lousy economy and poor job opportunities will help the situation.

    Do the same for high capacity magazines.

    January 8, 2013 10:28 am at 10:28 am |
  4. justageek

    @Bassmaster22 – Comparing the TSA with gun control doesn't work. TSA is set to find the problem as it tries to get near a plane the same as security for something like the Super Bowl tries to find a problem as it enters the stadium. The TSA doesn't try to find the person while they sit at home as gun control would try to do.

    January 8, 2013 10:31 am at 10:31 am |
  5. SPOT

    There is just ONE QUESTION I wish someone would answer. Why does any citizen in this country NEED an assault
    rifle or a semi-automatic weapon? If there is no answer then why are these guns available to anyone who can buy them at these gun shows? Seems a simple question!

    January 8, 2013 10:33 am at 10:33 am |
  6. FOX NEWS: The dung beetle of journalism.

    Speaking of hypocrisy, to all the gun owners now whining about the gun map making them "vulnerable"?

    Isn't that why you bought the gun in the first place?

    Or were you guys, just compensating for other shortcomings?

    January 8, 2013 10:38 am at 10:38 am |
  7. John Carver

    I dont understand what everyone is so upset about. Over 700 children under the age of 14 were murdered in their backyards in swimming pools last year and nobody cares. Parents buy swimming pools and let their young children swim unsuoervised and 700 DIE,,,,,,which is really worse, 20 killed by a deranged monster with a gun, or 700 killed by their own parents who are to lazy to supervise them swimming???

    BAN SWIMMING POOLS !!!!!!!!!!!!!!!!!!!!!!!

    January 8, 2013 10:39 am at 10:39 am |
  8. Nick

    Restricting high capacity (more than 10 bullets) in guns won't solve any problems. Psychotic people will always find a way to hurt others whether its with 10 bullets or a baseball bat. This ban is just an emotional response that creates an opportunity for politicians to seek more power. People die of many other reasons other than guns. Humans will always kill others.. its our unfortunate nature.. hence a military to protect our country. Responsible gun ownership is the answer, not banning guns. Should we ban alcohol now too because many more people are killed under the influence? If we are looking to stop senseless killing we need to hold ourselves (gun owners) responsible for safe storage of our firearms. Don't attack the 2nd amendment. Should we blame McDonalds for making us fat... or should we take the responsibility of taking care of our selves? This all comes down to responsibility with gun ownership not taking away our chicken nuggets!

    January 8, 2013 10:39 am at 10:39 am |
  9. justageek

    @SPOT – That question has been answered a thousand times already. No one *needs* them. People *want* them. I don't *need* a Porsche but I *want* one. Doesn't mean I'll go run someone over on purpose if I get one...pfft.

    January 8, 2013 10:41 am at 10:41 am |
  10. Brian

    My heart goes out for Mrs. Green and anyone else who lost a loved one in the Tuscon shooting. If gun violence is really going to be stopped take a clue from actions of President Barack Obama. President Obama sends his daughters to a school that has 11 armed guards that does not including secret service protection. Either his children are more valuable than yours or he knows something we don’t know. Good guys with guns stop bad guys with guns.

    January 8, 2013 10:42 am at 10:42 am |
  11. DJones

    Why does somebody need a Mercedes Benz? Why does someone need steak? Why does someone need to drink? Why does someone get to tell someone what they need? Nazi police

    January 8, 2013 10:43 am at 10:43 am |
  12. Rudy NYC

    dave asked:

    The US has way more gun homicides than any other developed nation. Unfortunately we cannot learn anything from other developed nations because we are so exceptional. What was that stupid woman in Newtown doing with two automatic pistols and a Bushmaster in the house with her monster son
    Good question, one that points towards the real problem. She was truthfully being a good, law abiding gun owner. There were no CT laws that were broken through her series of poor decisions.

    If I loaned my car to someone who had no driver's license, then I would be held criminally liable for any accidents and damages that individual caused as a result. I could be criminally charged even if the individual did not cause an accident or break any laws aside from driving without a license. How come the same is not true with guns?

    January 8, 2013 10:44 am at 10:44 am |
  13. mikeinsa

    Major Nadal Hassan killed 16 people at Ft. Hood. Hassan did not stop killing people because he ran out of ammo or killed himself. Base security forces approached and engaged Hassan with their weapons. Hassan was permanently disabled and awaits court-martial.

    It takes a good guy with a gun to stop a bad guy with a gun. If you take the good guy out of the equation, what do you have left?

    January 8, 2013 10:45 am at 10:45 am |
  14. James Flowers

    RINO – Do you have any idea of the amount of money you are talking about? Millions of rifles and pistols are $2000 to $3000 each and billions of magazines at $50 to $300 each. While it would put money in the pockets of a lot of people, remember it would be YOUR taxes going through the roof to pay for it.

    SPOT – Assault Rifles are very rare in America. They are highly restricted under NFA 34 and other laws. Simple semi-automatic firearms, that fire one shot at a time just like bolt actions, lever actions, and pump actions, are the most common type of firearm in civilian ownership worldwide. People use them to hunt, to compete, to defend their lives and their families every day. A dealer at a gun show has to go through the say NICS process to sell a gun that a dealer in a store does. The "Gun Show Loophole" is a vast exaggeration concocted by the liberals and media. The only time a gun is sold without a NICS check is when it is a private person selling a privately owned gun to another person. Just like you might sell your car without going through a dealer. And the Federal Government refuses to open NICS to private inquires so we are not allowed to perform checks.

    January 8, 2013 10:46 am at 10:46 am |
  15. Realityblowz

    It will be in a "Gun Free" zone for sure.

    January 8, 2013 10:49 am at 10:49 am |
  16. Joe from CT, not Lieberman

    I hate to say this, but until a Conservative Congressman or Senator loses a child to gun violence, nothing will happen. Any type of legislation brought forward will be filibustered to death or amended until it carries no weight until the type of tragedy that befell the people of Newtown, CT, Aurora or Littleton, CO, or any other place where multiple shootings have taken place until they personally experience the same.
    Incumbent Republicans have pretty much no fear of losing elections, unless they commit a felony three weeks before the election. What they live in terror of is having to face a primary opponent. Whether that opponent is a Karl Rove-Koch Brothers backed Tea Party member, or an NRA endorsed candidate, they have far more fear of needing to raise funds to try to beat a supposedly more conservative opponent, and then have to face what will probably be a stronger Democrat in the general election. Either that, or lose to such an opponent and then have that seat fall to a Democratic candidate.

    January 8, 2013 10:49 am at 10:49 am |
  17. Kirwin

    The US has way more gun homicides than any other developed nation. Unfortunately we cannot learn anything from other developed nations because we are so exceptional. What was that stupid woman in Newtown doing with two automatic pistols and a Bushmaster in the house with her monster son
    We have more auto accidents, drunk drivers, sexual predators, and illegal immigrants also.

    January 8, 2013 10:50 am at 10:50 am |
  18. justageek

    @Brian – Unfortunately his scenario is so far from regular people it makes perfect sense. Most neighbors don't even know their gun owner neighbors but people over the entire world know Obama and sadly that greatly increases the odds a nut job will try to do his kids harm.

    January 8, 2013 10:50 am at 10:50 am |
  19. Gary

    @ spot. To answer your question simply...the Constitution was written to protect the citizenry against the very people occupying Washington today (left and right)..I as an American citizen protected bt the 2nd Amendment to the Constitution need offer no explanation as to why I have a need to possess a firearm of ANY capacity. "The right to bear arms shall not be infringed." Seems pretty plain English to me and I'm a commoner.

    January 8, 2013 10:51 am at 10:51 am |
  20. rla

    Wow the propaganda– Does anyone actually think that putting in place the same lock step laws that have done nothing will actually work??? This administration has put more guns in the hands of people who have never owned a gun than the NRA could ever dream of. Do you know why??? We now fear the government more than the criminals- Whay to go progressives!

    January 8, 2013 10:53 am at 10:53 am |
  21. DH

    I wonder if these gun nuts would have the same opinions if their wives and children were in the classroom in Newtown?

    January 8, 2013 10:53 am at 10:53 am |
  22. NickAnast

    Nick: "Restricting high capacity (more than 10 bullets) in guns won't solve any problems."

    Actually, it will. Let's not forget that the Arizona shooter was disarmed while he was trying to reload. A smaller-capacity magazine (10 bullets instead of 30) would have required him to reload earlier, so it is quite probable that he would have shot (and killed) fewer people that day.

    Nick: "Don't attack the 2nd amendment."

    No one is attacking the 2nd Amendment. In fact, we are following the first four words of the amendment: "A well regulated militia..." Everything being discussed, from banning assault weapons to closing the gun-show loophole to limiting magazines to 10 rounds, fits within the meaning of "well regulated."

    January 8, 2013 10:54 am at 10:54 am |
  23. rla

    Where I grew up everyone had one or two guns so the amount of guns is not the common factor??? HMMMM must be something else.

    January 8, 2013 10:55 am at 10:55 am |
  24. kevin

    Sorry for your loss, Ms. Green but more children are killed in car accidents in one day than in years by handguns. Should we outlaw cars that are over 5 years old, outlaw cars without side airbags or just simply outlaw cars ? How about fertilizer? That was the weapon of choice for Timothy McVeigh. Should we say tough luck to the farmers and outlaw fertizler? How about knives? If knives were outlawed, Nicole Simpson would still be alive and O.J. would still be doing rental car commercials. Life is hard people. Life is not fair. Although 95% of life is great, there will always be tragedies.......and there will always be people there to capitalize on those tragedies and use them to further their agenda.

    January 8, 2013 10:55 am at 10:55 am |
  25. tony


    What you are saying is that 20 extra kid deaths aren't worth preventing? Perhaps we should allow pedestrians on the freeways too?

    January 8, 2013 10:56 am at 10:56 am |
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