Bloomberg anti-gun ad marks second anniversary of Arizona shooting
In the new television ad, Roxanna Green holds a photo of her nine-year-old daughter, Christina, who was killed in Tucson shooting rampage on January 8, 2011.
January 8th, 2013
03:39 AM ET
10 years ago

Bloomberg anti-gun ad marks second anniversary of Arizona shooting

(CNN) – This mother’s passionate plea for gun control will air in living rooms around the country on the second anniversary of her daughter’s death.

“My nine-year old daughter was murdered in the Tuscon shooting,” says Roxanna Green. “I have one question for our political leaders: when will you find the courage to stand up to the gun lobby?”

“Whose child has to die next?”

Her daughter Christina was among the six killed and 13 wounded in the shooting at neighborhood event with then-Rep. Gabrielle Giffords on January 8, 2011. Giffords was among those wounded and who eventually resigned from Congress to focus on her recovery. Jared Lee Loughner pleaded guilty in August to 19 counts related to the shooting.

But Green remembers her daughter, the youngest victim of the shooting, and calls for action in a new television ad from New York Mayor Michael Bloomberg’s Mayors Against Illegal Guns.

His group also enlisted celebrities to star in a recent video supporting the effort to “Demand a Plan” for action on gun control.

Green’s daughter was a few years older than the 20 six- and seven-year-olds killed at Sandy Hook Elementary School in Newtown, Connecticut, at a shooting there December 14.

That shooting sparked a new wave of calls for gun control, including from leaders in Washington. President Barack Obama pledged “meaningful action” against gun violence and appointed Vice President Joe Biden to lead the effort.

Bloomberg applauded Obama’s statement and urged him to take “immediate steps.” On Monday, Bloomberg outlined his platform, including strengthening background check requirements and banning assault weapons. The assault weapons ban was enacted in 1994, but expired in 2004, and has not been renewed.

The influential National Rifle Association argued the Newtown shooting made the case for armed guards in schools as a line of defense.

The ad will run on cable in Washington, beginning Tuesday and will air through January 14 – the one month anniversary of the Newtown shooting. Obama set the end of January as the deadline for Biden’s group to report back.

It will run Tuesday only in Tuscon, Arizona, as well as other cities affected by gun violence: Binghamton, New York; Fargo, North Dakota; Roanoke, Virginia; and Waco, Texas; Denver and Milwaukee. In Tuscon, the group says the ad will run around 10:10 a.m. local time, to mark when the shooting occurred.

Also Tuesday, Giffords and her husband, astronaut Mark Kelly, launched a new website, "Americans for Responsible Solutions." The new effort will "encourage elected officials to stand up for solutions to prevent gun violence and protect responsible gun ownership," according to the website. The couple further marked the day by co-authoring an op-ed in "USA Today."

"We can't be naive about what it will take to achieve the most common-sense solutions," the op-ed states. "We can't just hope that the last shooting tragedy will prevent the next. Achieving reforms to reduce gun violence and prevent mass shootings will mean matching gun lobbyists in their reach and resources."

Bloomberg’s ad encourages people to sign an online petition on the group’s website.

Christina, the nine-year-old, was remembered at her funeral as the only girl on her Little League team – and one aspiring to the major leagues. She attended the Giffords event after her election to the middle school student council.

“To every mother, we can not wait,” Green says in the ad. “We have to demand a plan.”

- CNN’s Ashley Killough contributed to this report

READ MORE: Bloomberg: Biden no 'shrinking violet' on gun control

soundoff (317 Responses)
  1. sevenseas

    @ tom paine "can you tell me any situation where a person needs to have thousands of rounds in their house? It poses a danger to everyone around them. Typical rightie selfishness, masquerading as freedom."

    So you are the judge of what someone needs? Do you own things you don't need, if so why? Exactly how does having ammo pose a danger to everyone around?
    I would say typical lefty fear mongering masquerading as common sense, but being a liberal myself, I know your vapid assertations are uncommon.

    January 8, 2013 12:33 pm at 12:33 pm |
  2. laugh1234

    Gun doesn't kill people. It's people that kill people. Nuclear weapon doesn't kill people. It's people that kill people. Arm nuclear weapons to every country, all Hitler Jr. won't dare to invent a war.

    January 8, 2013 12:34 pm at 12:34 pm |
  3. ARqueen

    It's not the's the person holding it. More gun "control" laws are not going to solve this problem

    January 8, 2013 12:35 pm at 12:35 pm |
  4. GuestAgain

    It would be a much wiser use of resources to go after criminals instead of law abiding citizens but then what would remain for the liberal bobbleheads and their media fear mongers to feign outrage over???

    January 8, 2013 12:43 pm at 12:43 pm |
  5. sadpandagirl

    can you tell me any situation where a person needs to have thousands of rounds in their house?"

    When robbers or rapists are deciding who to target.

    There ya go now go back to blaming global warming for your failures in life.

    January 8, 2013 12:48 pm at 12:48 pm |
  6. Mike

    As history has proven, legislation cannot alter culture. Government is a reflection of the society that is represents. So, if you want the US to be less gun crazy, we have to somehow find a way to permanently alter society's gun infatuation at the root. Looking to our politicians is a big mistake. They aren't miracle workers. They can't wave a magic wand and save everybodies life. So, please think of a better idea. (look at the war on drugs as a prime example of this legislative failure.)

    January 8, 2013 12:50 pm at 12:50 pm |
  7. Steve

    The old argument still applies: "If guns are outlawed, only outlaws will have guns!" If you banned all weapons and stopped ammo purchases, then we are giving the criminal element a leg up in their pursuits. If someone wishes to kill, they will kill whether it be by gun, knife, vehicle or bomb. You do not blame the car when a vehicle plows into a crowd of people. You do not blame a bag of fertilizer for the OK city bombing. Gun violence is a hot topic for activists, but they have not presented a viable solution to the problem other than wanting to get rid of guns.

    January 8, 2013 12:51 pm at 12:51 pm |
  8. Dnick47

    Most of us just want weapons owners to have a license and to carry liability insurance on their "guns" that's all. You can keep them etc but if someone uses it to kill someone or wound them, your insurance foots the bill and your premiums go up.... just like with your car, so why are you having all this heart burn?

    January 8, 2013 12:52 pm at 12:52 pm |
  9. Imma Annoid

    The child that has to die next is the one that dies from a car accident.

    Save the drama for your momma.

    Oh, try advocating for fixing the mental health system.

    January 8, 2013 12:53 pm at 12:53 pm |

    the root cause of these shootings isnt guns, all these people had serious mental issues and that is what we need to focus on.

    January 8, 2013 12:53 pm at 12:53 pm |
  11. tobygdry

    its interesting to point out that more people were killed with hammers in 2011 then with any type of rifle, wether it were a regular bolt action rifle or a semi automatic. Yet the MSM and politicians are pushing for a ban on semi automatics and hig capcity magazines even though actual data from the FBI itself show that its one of the least used weapons in murders. You are more than likely to get killed with a knife or a handgun before you are killed with an "assualt weapon" but of course none of the talking heads are bringing up this fact.

    January 8, 2013 12:57 pm at 12:57 pm |
  12. Daniels

    I have guns in safes in multiple houses and I am not giving them up but thanks for the offer. There a plenty of sheep here that don't want to have the right so that is there choice. I have built AR15's and for fun am building one now for a friend. You cannot find them on the shelves right now thanks to the selling job you libs have orchestrated. Just an excuse for another hobby.

    January 8, 2013 12:59 pm at 12:59 pm |
  13. hopelessinseattle

    @Tony, I don't think anybody is saying 20 additional children aren't worth savings. Banning guns whether certain types or all guns just won't accomplish that. If people want to kill, they will kill. Take Timothy McVeigh, he destroyed an entire building, did he use a gun? No he didn't. If you take away guns from law abiding citizens then only the criminals will have guns, that is not just a slogan, why do you think they are called criminals, they don't follow the law.

    What cracks me up is all the vitriol pointed towards guns, gun owners, and the gun industry but not much is pointed towards Hollywood. I wonder why, liberal press, liberal Hollywood, liberal politicians want our guns. What is more likely to cause somebody to pick up a gun and start shooting people.....a gun sitting on a table....or endless hours of movies, books, games that depict mindless violence? I am saying of the two, the latter would more likely entice somebody to commit mass murder. Clean up Hollywood and the entertainment industry first.

    January 8, 2013 01:01 pm at 1:01 pm |
  14. Rudy NYC


    @Rudy NYC – "The NRA solution to drunk drivers would be to get rid of drunk driving legislation and encourage more people to drink and drive."

    Fail. The NRA isn't saying arm yourself and go shoot someone which is more along your rationale.
    Are sure about that? The NRA is saying that the solution to drunk drivers is more drunk drivers. Whether or not they kill someone is a different conversation. You compared the the AAA and the NRA, not me. I just pointed out how poorly thought out that argument is.

    But one thing is for sure, though. The more drunk drivers there are on the roads, then the more likely it is that someone can get killed as a result. Like I said, the NRA solution to people behaving badly with guns is to increase the availability of guns. That's dumb.

    What happens when these self-styled vigilantes start shooting the innocent in bouts of friendly fire? I know. They are let off the hook because they feared for their lives and were simply standing their ground.

    January 8, 2013 01:02 pm at 1:02 pm |
  15. bobden

    People kill people? Other than accidents, VERY FEW people kill people if they don't do it with a gun.

    I have several things that I probably don't need, but none of them are a hazard to other people.

    January 8, 2013 01:04 pm at 1:04 pm |
  16. Patrick

    An open question:

    How will taking away the right of law abiding citizens to own weapons prevent tragedies such as these? Do you realize that those who are not permitted to own guns by law are exempt from registration laws? For example...someone who is a convicted felon isn't premitted to own a states and cities that require registration, that person can NOT be prosecuted for failure to register.

    January 8, 2013 01:05 pm at 1:05 pm |

    gansta rap music... can we ban it as well?

    January 8, 2013 01:05 pm at 1:05 pm |
  18. Rudy NYC


    It's not the's the person holding it. More gun "control" laws are not going to solve this problem
    I agree with that to some degreee. We need more "gun owner" control laws on the books. Too many of them are entirely too reckless and careless, like the mother of the Sandy Hook shooter. Since they cannot adequately control and enforce themselves, then someone needs to step in and do it for them.

    January 8, 2013 01:06 pm at 1:06 pm |
  19. Bob

    The gun nuts will never change their minds until THEIR child is murdered.

    January 8, 2013 01:06 pm at 1:06 pm |
  20. Larry L


    @ tom paine "can you tell me any situation where a person needs to have thousands of rounds in their house? It poses a danger to everyone around them. Typical rightie selfishness, masquerading as freedom."

    So you are the judge of what someone needs? Do you own things you don't need, if so why? Exactly how does having ammo pose a danger to everyone around?
    It's a citizens duty to consider laws that protect society. I may want to own land mines, a stash of ricin toxoid, or maybe some anthrax spores. Can't you judge that I really have no reasonable use for those items?

    January 8, 2013 01:12 pm at 1:12 pm |
  21. tom

    @woman in CA: I agree 100%. Unfortunately as you well know, raising that point publicly is the ultimate in political incorrectness. Which is why you'll never ever see or hear a politician acknowledge it as a root cause. Instead they prefer tinkering around the edge of the problem by enacting symbolic and meaningless feel-good legislation which does not work and only serves to drive wedges between both sides. How many times have you seen a big-city mayor and his police chief hold a photo-op in front of a display of confiscated guns to thump their chests about how tough on crime they are? (Chicago comes to mind.) Yet Chicago is the murder capital of the country. Obviously their gun bans aren't working. Their answer? More bans.....the politicians' typical solution. When the only item in their mental toolbox is a hammer, all problems look like nails. Got something they don't like? Ban it. Determining root cause involves too much work.

    January 8, 2013 01:14 pm at 1:14 pm |
  22. UDidntBuildThat

    Making guns illegals makes it easier for the crimnals to prey on law abiding citizen. How many kids die in the OK Federal Blg bombing and not one shot was fired. There was a day care there. How many people died on 9/11 and not one shot was fired?
    In a county in NY the names of firearms owner was made public. Now the criminals know which homes are easy pickings for them.
    I just love how Bloomberg, Emanuel, Obama and all these politicans love to talk about gun control as they walk around with their taxpayer funded armed body guards to protect them for the crazy. I just love how their kids attend private schools that have armed security for the children there but rant it is bad idea to put police at every school.
    don't you just love this wave of "do as I say not as I do" liberals telling us how we should live?
    When did this country become so dumb to just sit there and take it!?

    January 8, 2013 01:14 pm at 1:14 pm |
  23. MG

    You know I am really tired of guns don't kill people people do. A few days before Sandy Hook a similar incident took place in China. A deranged man walked into a elementary school and attacked 20 children with a knife. No one was seriously hurt. All survived and the man captured. Why because you can't get your hands on a gun. So yes do people harm other people Yes!! But if you don't have the means to kill massive amounts of people than it won't happen!!! Wake up Gun toting Americans this is not the Wild West when you could shoot someone from looking at you wrong. This is truly a ridiculous argument. The 2nd amendment was established to protect from Tyranny of governments not fellow citizens.

    January 8, 2013 01:14 pm at 1:14 pm |
  24. Yeoomala

    if this Alex dude on Piers Morgan is the poster boy for a normal sane person having guns – we're all doomed! That kind of person scares me more than someone without a gun!

    January 8, 2013 01:17 pm at 1:17 pm |
  25. Lynda/Minnesota

    I've been a gun owner my entire life. I can honestly say I don't care if I (or anyone else) are allowed to ever own a gun in America again. For protection or otherwise. Then again, I never considered owning a gun as some sort of status quo symbol of manhood (or womanhood). Apparently there are a great many who do.

    January 8, 2013 01:18 pm at 1:18 pm |
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