Bloomberg anti-gun ad marks second anniversary of Arizona shooting
In the new television ad, Roxanna Green holds a photo of her nine-year-old daughter, Christina, who was killed in Tucson shooting rampage on January 8, 2011.
January 8th, 2013
03:39 AM ET
10 years ago

Bloomberg anti-gun ad marks second anniversary of Arizona shooting

(CNN) – This mother’s passionate plea for gun control will air in living rooms around the country on the second anniversary of her daughter’s death.

“My nine-year old daughter was murdered in the Tuscon shooting,” says Roxanna Green. “I have one question for our political leaders: when will you find the courage to stand up to the gun lobby?”

“Whose child has to die next?”

Her daughter Christina was among the six killed and 13 wounded in the shooting at neighborhood event with then-Rep. Gabrielle Giffords on January 8, 2011. Giffords was among those wounded and who eventually resigned from Congress to focus on her recovery. Jared Lee Loughner pleaded guilty in August to 19 counts related to the shooting.

But Green remembers her daughter, the youngest victim of the shooting, and calls for action in a new television ad from New York Mayor Michael Bloomberg’s Mayors Against Illegal Guns.

His group also enlisted celebrities to star in a recent video supporting the effort to “Demand a Plan” for action on gun control.

Green’s daughter was a few years older than the 20 six- and seven-year-olds killed at Sandy Hook Elementary School in Newtown, Connecticut, at a shooting there December 14.

That shooting sparked a new wave of calls for gun control, including from leaders in Washington. President Barack Obama pledged “meaningful action” against gun violence and appointed Vice President Joe Biden to lead the effort.

Bloomberg applauded Obama’s statement and urged him to take “immediate steps.” On Monday, Bloomberg outlined his platform, including strengthening background check requirements and banning assault weapons. The assault weapons ban was enacted in 1994, but expired in 2004, and has not been renewed.

The influential National Rifle Association argued the Newtown shooting made the case for armed guards in schools as a line of defense.

The ad will run on cable in Washington, beginning Tuesday and will air through January 14 – the one month anniversary of the Newtown shooting. Obama set the end of January as the deadline for Biden’s group to report back.

It will run Tuesday only in Tuscon, Arizona, as well as other cities affected by gun violence: Binghamton, New York; Fargo, North Dakota; Roanoke, Virginia; and Waco, Texas; Denver and Milwaukee. In Tuscon, the group says the ad will run around 10:10 a.m. local time, to mark when the shooting occurred.

Also Tuesday, Giffords and her husband, astronaut Mark Kelly, launched a new website, "Americans for Responsible Solutions." The new effort will "encourage elected officials to stand up for solutions to prevent gun violence and protect responsible gun ownership," according to the website. The couple further marked the day by co-authoring an op-ed in "USA Today."

"We can't be naive about what it will take to achieve the most common-sense solutions," the op-ed states. "We can't just hope that the last shooting tragedy will prevent the next. Achieving reforms to reduce gun violence and prevent mass shootings will mean matching gun lobbyists in their reach and resources."

Bloomberg’s ad encourages people to sign an online petition on the group’s website.

Christina, the nine-year-old, was remembered at her funeral as the only girl on her Little League team – and one aspiring to the major leagues. She attended the Giffords event after her election to the middle school student council.

“To every mother, we can not wait,” Green says in the ad. “We have to demand a plan.”

- CNN’s Ashley Killough contributed to this report

READ MORE: Bloomberg: Biden no 'shrinking violet' on gun control

soundoff (317 Responses)
  1. palintwit

    Talk about reactionary. Well I guess don't let any tragedy go to waste. I love how all the sheep line up to give up their freedoms for a false sense of security.

    January 8, 2013 01:20 pm at 1:20 pm |
  2. dan

    our founding fathers are spinning in their graves:-(

    January 8, 2013 01:20 pm at 1:20 pm |
  3. AL

    All the nutjobs who complain about gun regulations are the reason I know it is necessary!

    January 8, 2013 01:25 pm at 1:25 pm |
  4. Daniels

    "can you tell me any situation where a person needs to have thousands of rounds in their house? It poses a danger to everyone around them. Typical rightie selfishness, masquerading as freedom."

    I have a friend with millions of dollars of art in his home and another that collects cars. Everyone has a hobby and people do collect guns and those those that shoot alot buy when ammo is cheap, My advice is quit threatening freedoms and people won't stockpile ammo but right now the the cat is out of the bag. I don't stockp[ile ammo but shoot targets & hunt and have cases upon cases of shotgun shells stacked up. I shoot at least 500-1000 rounds a month. I also reload.

    January 8, 2013 01:25 pm at 1:25 pm |
  5. H-K

    Big question the needs of the few outway the needs of the many. In other words, do millions of law-abiding folks have to give up their rights because of "The Few"? But hey, I am glad that feinstein opened her big mouth, and that the illinois house has a bunch of of sneaky under-handed folks working there. Semi-Auto weapons and millions of rounds are flying off the shelves thanks to liberal 'knee-jerk' tree huggers. A BIG THANK YOU!

    January 8, 2013 01:29 pm at 1:29 pm |
  6. workingmansword

    More children are killed by automoble accidents every year than are killed by gun violence. In auto accidents, unless they're driving the vehicle, they are also innocent victums so do we further restrict the use of cars? We have plenty of gun laws and it is time to tackle the two glaring elephants in the room. Mental healthcare, or lack thereof and media violence, including computer games. With 350 million people in this country, even if 0.001% are influenced by media violence, we have 35, 000 killers in our midst.

    January 8, 2013 01:29 pm at 1:29 pm |
  7. Ryan

    * A 1982 survey of male felons in 11 state prisons dispersed across the U.S. found:[21]

    • 34% had been "scared off, shot at, wounded, or captured by an armed victim"

    • 40% had decided not to commit a crime because they "knew or believed that the victim was carrying a gun"

    • 69% personally knew other criminals who had been "scared off, shot at, wounded, or captured by an armed victim"[22]

    January 8, 2013 01:29 pm at 1:29 pm |
  8. KC

    People killing people is the stupidest thing I've heard in a long time.

    People with guns killing other people is the more accurate way to phrase it.

    How many more innocent kids have to die because some lunatic has a semi-automatic weapon that they shouldn't possess?

    What if your kids were in the wrong place at the wrong school...and some person with 1000's of rounds came in and started blasting? Would you still feel the same way?

    God bless those parents of children who've lost their lives to senseless violence due to easily accessible weapons of mass destruction.

    This issue is beyond left and right...however, there's only one party I know of who wants to make it harder to vote but easier to purchase guns.

    January 8, 2013 01:29 pm at 1:29 pm |
  9. phearis

    Da gubbermint ain't gonna take mah guns! 'MARIKA!

    January 8, 2013 01:30 pm at 1:30 pm |
  10. Lynda/Minnesota

    Ok, so I worded my last comment wrong. It should have been as a gun owner, I have been around guns my entire life. Obviously I wasn't a gun owner durning my childhood. However, I did learn to shoot at a very young age ... as well as being taught a very healthy respect for guns and gun ownership. Yes, guns kill. Gun deaths occur everyday in America. Some deaths are intentional. Some are not.

    January 8, 2013 01:32 pm at 1:32 pm |
  11. workingmansword

    @sadpanagirl. Ask the store owners who had to defend their lives and property during the LA riots. Ask the people living in the gulf following Katrina. A breakdown in social order is as close as the next natural or man-made disaster. Sorry but a 22 cal pistol with 5 rounds just won't cut it.

    January 8, 2013 01:32 pm at 1:32 pm |
  12. SadOurGovtIsSoLost

    Gun control does not fix the typical criminal that has the fully automatic weapons. It only aides making the law abiding citizen more easily killed by the those not following the law. I just dont understand why people can't see this.

    January 8, 2013 01:33 pm at 1:33 pm |
  13. Gary

    If you really want to stop the killing of children, then stand up to the politicians that send our sons and daughters overseas to fight for someone else's freedoms in a dirty, backwards country whose people don't want us there anyway. It doesn't matter if they're 2 or 20, they're still someone's child and they're still dead!

    January 8, 2013 01:34 pm at 1:34 pm |
  14. judith

    Thank God for the courage of this brave, bereaved mother. I predict it will be women, banding together, who will defeat the monstrous Wayne LaPierre and his bloodthirsty bunch. There is no need for the kinds of weapons used in these shootings and they should be banned. They are weapons of domestic terrorism.

    January 8, 2013 01:35 pm at 1:35 pm |
  15. Dara

    oh please. Guns don't kill people. People WITH GUNS KILL PEOPLE. YOU may be a responsible gun owner, but guns can very easily get into the wrong hands. There is no place for handguns and assault weapons in the house. NONE. End of story.

    Remember that guy that went into a school in China with a knife and stabbed all of those children? Guess how many died! None. Yes crazies are out there, but they do the real damage with guns. I agree with this article. What's in going to take?

    January 8, 2013 01:37 pm at 1:37 pm |
  16. your opinion isn' t actual fact

    What law abiding citizens are being persecuted, guestagain? The ones that have caused the huge majority of mass shootings to start with? that's right. gun toting mass murders were, by far, law abiding, legal gun owners. so this arguement of feeling picked on is invalid. Sorry. all of you claim to be lwa abiding and yet law abiding gun owners consistently are the ones causing these mass shootings.

    January 8, 2013 01:38 pm at 1:38 pm |
  17. Chris R

    Because I am favor of sensible gun control laws makes me no more anti-gun than my support of sensible traffic laws makes me anti-car. Do guns kill people? No, its the person wielding the gun but the only way to determine if the person wielding the gun is responsible is through common sense measures. Registration, mandatory safety training, and the like.

    January 8, 2013 01:38 pm at 1:38 pm |
  18. The Real Tom Paine


    @ tom paine "can you tell me any situation where a person needs to have thousands of rounds in their house? It poses a danger to everyone around them. Typical rightie selfishness, masquerading as freedom."

    So you are the judge of what someone needs? Do you own things you don't need, if so why? Exactly how does having ammo pose a danger to everyone around?
    I would say typical lefty fear mongering masquerading as common sense, but being a liberal myself, I know your vapid assertations are uncommon.
    I never claimed that mantle, but you seem more than willing to don that for yourself. I was responding to the repeated assertions that somehow there is a need for people to possess large amounts of ammo. There is no reason for a civilain to be able to possess more ammo than their local police department, other than to supplement a sickening tendency amonst some gun owners to haord weapons. The shooter in Aurora was able purchase thousands of rounds: is that not something that ought to have sent some red flags up? Can you shed some light on that, since you seem to be crowning yourself as the successor to Solomon?

    January 8, 2013 01:39 pm at 1:39 pm |
  19. hannah

    I keep saying, who is protecting my rights as a citizen to go into a public place and feel safe from the harm of some mentally ill person attacking with an assautl weapon? It's happened in malls and theaters, bars, schools, banks, on our freeways. I am feeling very vulnerable to these acts of violence. I don't carry a gun and I don't want to. Don't I have some rights?

    January 8, 2013 01:41 pm at 1:41 pm |
  20. The Real Tom Paine


    @tom paine: You put forth the notion that the NRA "makes a lot of money from the sale of these weapons." Do you have a source for this assertion? Or are you simply a mouthpiece for the usual anti-gun rhetoric?
    I never said the NRA makes money directly off of the sale of weapons. Applications for permits shot up after the recent spate of shootings, along with appeals by the NRA for money. The statements by the NRA credit the fear they have put forth to the members for the increase in their fundraising. They are profitting, albeit indirectly, from these shootings. Hope LaPierre remembers that when they remodel his office again.

    January 8, 2013 01:45 pm at 1:45 pm |
  21. Jobu

    What is remarkable is that MENTIONING gun registration will get people jumping up and down screaming.
    Dead children will not.


    January 8, 2013 01:46 pm at 1:46 pm |
  22. lawdog1521

    It's nice to see Das Furor Bloomberg trying to dictate policy for the rest of the United States. I don't know what I'd do if the Mayor of New York City, 3000 miles away, wasn't telling me how to run my life.

    January 8, 2013 01:50 pm at 1:50 pm |
  23. Woman In California

    Larry L wrote:


    Canuck – you would be correct in your question, except you realize that in America, you don't have the right to have guns given to you free of charge. And you can opt not to own a gun. Unfortunately, with the new healthcare law, that's not an option.
    The new healthcare law only requires you to have insurance so you don't become a parasite on the medical system. Those who are responsible enough to have insurance are not impacted by the law. Those who could afford to purchase insurance but choose otherwise typically expect the emergency room to handle their minor care and often pass enormous healthcare costs on to the hospitals. Ultimately the responsible consumers end up paying the bills through spiraling healthcare costs. It's relatively easy to run up a $500,000 medical bill. Without insurance how many families could pay that bill? Somebody pays it! Turn off Fox News. Obamacare was an idea from a conservative think tank – it was also Romneycare. It's the messenger you hate – not the message.

    Thank you Larry L for stating a TRUE FACT.

    January 8, 2013 01:52 pm at 1:52 pm |
  24. ohio

    with respect to hunters and law abiding gun owners i see absolutely nothing
    wrong with banning assault rifles. a good guy with a gun stops a bad guy with a gun.
    Give me a break. It was a stunningly stupid comment–there is nothing wrong with common
    sense here-assault rifles have no place in homes, schools, teenage hands, etc, and that is that.

    January 8, 2013 01:55 pm at 1:55 pm |
  25. JLA

    Bloomberg is the worst kind of hypocrit. In New York City he has heavily armed detectives paid for by the public protecting him and his family 24/7. He knows the value of firepower for self-defense but only the lives of his family and his rich friends like Donald Trump are of any importance. Anyone else who wants a carry license in New York City is denied. When Brooklyn Borough President Monty Markum pleaded for armed National Guard troops to patrol Brooklyn after hurrican Sandy in order to protect Brooklyn dwellers and prevent looting, Markum was denied. Bloomberg stated that he didn't want any guns on the street (he doesn't trust the National Guard !) except NYDP and of course his body guards and licensed friends (and all of NYC's armed gang bangers). Brooklyn was predictably a zoo for several days. The citizens of Staten Island voted to hire retired armed policemen to patrol their schools in plain chlothes with concealed weapons to protect their kids, but Bloomberg refuses to allow it. Only his kids and family are of any importance to him. If you are unfortunate enough to live in NYC and have half a brain, you really have to hate this POS hypocrit.

    January 8, 2013 01:55 pm at 1:55 pm |
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