Obama political machine to be fired up, ready to go for second term
January 9th, 2013
08:33 PM ET
10 years ago

Obama political machine to be fired up, ready to go for second term

Washington (CNN) – President Barack Obama’s campaign operation is about to be fired back up just a few months after helping him win a second term with a new mission to assist the president in promoting his top legislative goals and progressive issues.

Senior Obama campaign aides are currently working on the specifics of how to restructure Obama for America, but are considering several different options such as converting it to a 501c4 or perhaps a super PAC, a source familiar with the campaign said.

The new campaign organization will be headed by Jim Messina, Obama’s campaign manager who oversaw the president’s victory over Republican Mitt Romney in November. Messina, Stephanie Cutter, Jennifer O'Malley Dillon and several other top Obama aides are working out the details.

“After the election, it was clear from the conversations with supporters that they wanted to continue the progress we made in the first four years and continue it together,” said the source, who spoke on condition of anonymity.

In addition to a national grassroots infrastructure, the campaign also maintains a massive email list that it can use to mobilize supporters and seek donations. The Obama campaign won’t discuss how large the email list is, but a source said that it is “much bigger than the 14 million email addresses” it had amassed after the 2008 campaign. The campaign also made a concerted effort to collect cell phone numbers and throughout the campaign frequently used text messaging to fundraise and organize volunteers.

It is expected that the new organization will be formally announced at a meeting of Obama staff, supporters and volunteers that is scheduled to take place next weekend before Obama takes the oath of office.

Filed under: President Obama
soundoff (13 Responses)
  1. FOX NEWS: The dung beetle of journalism.

    I vote for the super PAC.

    January 9, 2013 08:49 pm at 8:49 pm |
  2. jack878

    "“After the election, it was clear from the conversations with supporters that they wanted to continue the progress we made in the first four years" Interesting that Obama didn't run his campaign on any of progress claimed or maybe there was no progress. After 4 more we will have additional confirmation that Obama is the biggest failure of all time to occupy the White House.

    January 9, 2013 09:15 pm at 9:15 pm |
  3. Ancient Texan

    Here we go....A third term, followed by a run for the New One World Government President Supreme.... The sky is the limit.

    January 9, 2013 09:17 pm at 9:17 pm |
  4. Gurgyl

    Time flies so fast–need to do drastic reforms like voter, immigration, filibuster, gun-control, energy efficiency and term limits for senate/congress etc. etc. good lucks!!!

    January 9, 2013 09:27 pm at 9:27 pm |
  5. George Mortensen

    And CNN is a proud member of Obama's political machine. Shame on the so called "journalists" in this country for it is they and their faith to liberal ideology that will destroy this country.

    January 9, 2013 09:34 pm at 9:34 pm |
  6. Meadowlark Lemon Jr.

    I think that President Obama has fooled the American people far too long. As a previous resident of Chicago he was my Senator. Do we need to be reminded he was one of the most absent Senators in Illinois history. He advocated and voted for the bailout. He undersold the American people with his marginal health care plan. He recently showed how challenged he is as a negotiator and agreed to a payroll tax increase that affects over 95% of Americans.

    I boldly ask the people of Chicago and America, Are you better of then you were 4 years ago? Probably if your in Highland Park or Suburban Chicago, as we all know what the inner city crime rate is.
    I can't put a finger on his agenda and I'm tired of trying.
    Women should not be disappointed of his cabinet. He has been extremely fair to women. Women play major roles in every cabinet. He should be more concerned of the people of color he has so visibly ignored. He has shown no respect for other prominent people of color other than the celebs he seems to always entertain at the Whitehouse.
    When we do elect a jew, latino or asian as president, you better beleive similar faces will encompass EVERY aspect of that government. i didn't vote for you so i'm not affected, but your letting your people down.
    We see enough of those people on television already. Enough of the politics and posturing which you seem to have become very comfortable with now as D.C.'s top dog

    Instead of firing up the political machine...

    Assemble your engine first!

    January 9, 2013 09:59 pm at 9:59 pm |
  7. CBP

    The Obama administration will need to step up the push to get legislation passed. They will have a contentious group of Republicans in Congress ready to stop any legislation if they can. The Republican leadership does not seem to realize that we voted last November to give the President another term. They did not win the election. The only thing they have won is the right to say they are part of the Congress that has the worst approval ratings ever. They more than earned that designation by their unwillingness to do anything or support anything. Clearly something new in the way that our elected officials act. Why are they even there> They should return home and give up their sears to people who are willing to serve.

    January 9, 2013 10:11 pm at 10:11 pm |
  8. jrobinson

    ...and, of course, not one mention about how unusual it is in American politics for a candidate to use his campaign apparatus after the election to propagandize their political policies. Or, how socialist a thing it is to do in the first place. Nothing to see here. It's all the tea party's fault. Obama's not going to take our guns away, no, that's just those craaaazy right wingers. They're all racists I tell you, racists.

    January 9, 2013 10:24 pm at 10:24 pm |
  9. TrueLies

    Fire up the machine!

    Hey women, gays, minorities and middle class....Obama promised you a lot and he's spending every second not delivering – but don't be worried, we'll just fire up the machine!

    America has been duped by this President and Chicago politics....deal with it.

    January 9, 2013 11:02 pm at 11:02 pm |
  10. Name lynn

    ok president obama do your job,because you are good at what you during for the people. You not making some people happy but you are making alot of people happy.

    January 9, 2013 11:21 pm at 11:21 pm |
  11. Howard

    If the Obama Machine can be re-tooled and rake in the internet contributions like it did in the campaign, then the single most important thing it could focus on is neutralizing the NRA. Contribute more money to the campaigns of lawmakers who'd buck the NRA if they wouldn't have an uphill reelection battle for doing so. Use TV advertising to demonize the NRA for what it is and what it's doing to America. Get decent Americans to HATE the NRA.

    January 10, 2013 04:15 am at 4:15 am |
  12. Name Kevin

    This is what the country needs a real grassroots organization that's going to help all of the people weather you agree or disagree, not like that fake KKK/tea party.

    January 10, 2013 04:28 am at 4:28 am |
  13. Marry

    Democracy only works well when the citizens are aware, informed, build ideas based on thinking and facts and actively support what they stand for. It is work but it should also be fun to exercise ones responsibilities in a Democracy to be involved. The President provides platforms for people to be heard and give input – to be part of the process. That is a great approach!

    January 10, 2013 06:18 am at 6:18 am |