Christie's opponent puts up first ad
May 22nd, 2013
09:29 AM ET
10 years ago

Christie's opponent puts up first ad

(CNN) - The Democrat hoping to oust New Jersey Gov. Chris Christie released her first television ad Wednesday.

New Jersey State Sen. Barbara Buono, already outspent by her opponent in ad money, used the spot to not only introduce herself but to take a few swipes at the Republican governor, who's up for re-election in November.

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"To hear Governor Christie tell it, everything in New Jersey's going just fine," the Democrat says in the ad. "Well I see another New Jersey."

She points to the state's unemployment rate; at 8.7%, the jobless rate stands well above the national rate of 7.5%. Buono also bemoans rising property taxes and college tuition costs in the Garden State.

Buono's campaign spent $1 million on the ad buy that begins running this week, a campaign official confirmed. Politico first reported the story.

Christie's campaign released their third television ad Wednesday, going after Buono's record as a budget official in New Jersey. The spot notes new taxes enacted during her tenure, and spending increasing.

"In just two short years, Senator Buono voted to increase taxes and fees 23 times, while overseeing a $13.4 billion increase in state debt, and the stunning loss of 240,000 of our families' jobs," said Christie's campaign Press Secretary Kevin Roberts.

With two major media markets–those of New York City and Philadelphia–covering most New Jersey, purchasing ad time can be expensive, with millions of dollars required to buy substantial time in the area.

Christie, for example, spent $1.2 million on his first re-election ad earlier this month.

Polls indicate the incumbent governor has a strong advantage over Buono, with the most recent Quinnipac University poll showing Christie ahead by Buono, 58% to 26%.

One of Buono's biggest challenges is boosting her name recognition. She released a web video earlier this week taking a light-hearted approach in telling viewers how to pronounce her name.

Filed under: Ads • Barbara Buono • Chris Christie • New Jersey
soundoff (11 Responses)
  1. MaryM

    Sorry Barbara, But Christie's poll numbers are just to good. Even among the demos in NJ. Maybe if Christie runs for POTUS. Maybe next time

    May 22, 2013 09:50 am at 9:50 am |
  2. jkane sfl the gop national disgrace party will be swept out like the trash they are in2014 ?

    People like christi who puts his people first unlike the rest of the gop garbage around the country who would and did vote to let big oil keep their 40 billion dallar tax credit of your money but drag their feet in providing help for sandy victims .the gop needs to be kicked to the curb in 2014, except christi ,how can you not like him, and I'm a dem.

    May 22, 2013 10:04 am at 10:04 am |
  3. Data Driven

    She's appears to be smart and attractive, but she is also a sacrificial lamb. Christie would have to appear on TV naked and covered in baby oil for her to win, unfortunately.

    May 22, 2013 10:13 am at 10:13 am |
  4. S.B. Stein E.B. NJ

    She needs more money for the air time and for face to face time. Governor Chunky... I mean Christie should be explaining why he is cutting funds for the poor and women's health. He clearly doesn't know numbers because he said that NJ's finacial house is in order which is really far from the truth. The pensions systems are way under funded; transportation is barely covering the bonds that were set up (need a higher gas tax and tolls and this is from someone who drives on toll roads alot). There hasn't been any overt and clear attempt to see how much the funding of the poor pumps back into the economy. I don't see a need or reason for a income tax cut when more people complain about property taxes.

    May 22, 2013 10:20 am at 10:20 am |
  5. Thomas

    She dosnt have much of a chance , not if he walks around with a cardbord image of Nancy Pelosi .

    May 22, 2013 10:26 am at 10:26 am |
  6. just sayin

    She points to the state's unemployment rate; at 8.7%, the jobless rate stands well above the national rate of 7.5%. Buono also bemoans rising property taxes and college tuition costs in the Garden State.

    wow.... A democrat bemoaning rising property taxes??? so how many of her fellow union people will she cut to keep them under control? none. and what does the governor have to do with rising tuition costs? does this women expect them to be set artificially low so the state can pick up the tab? the costs should be born by the people getting the education. nobody forced them to go to college, they made that decision themselves. they own the costs, not the tax payers.

    May 22, 2013 10:32 am at 10:32 am |
  7. Sniffit

    Headline: Doesn't use her name.

    Lead sentence: Doesn't use her name.

    MSM: Defines her relative to her opposition to Chris Christie instead of an accomplished woman in her own right who has become a prominent State Senator in New Jersey.

    Yeah, "liberal media" my left giblet.

    May 22, 2013 10:38 am at 10:38 am |
  8. Malory Archer

    Frankly, I'd like to see Christie as Hillary Clinton's running mate in 2016! It would sure make things interesting.

    May 22, 2013 10:47 am at 10:47 am |
  9. Wake up People!

    I am no Christy fan. To be honest I can't stand his obese butt. But for her to attack him for being in an ad promoting tourism for NJ was pathetic. He is the governor......

    Oh yeah, she doesn't have a snowballs chance in hell.

    @Data Driven.....

    May 22, 2013 10:50 am at 10:50 am |
  10. Bessy

    She doesn't have a chance. I would never again vote for a republican but I like Christie. People in N.J. like him

    May 22, 2013 10:55 am at 10:55 am |
  11. T

    As a democrat I can say, she has zero chance of winning.

    May 22, 2013 11:07 am at 11:07 am |