The Romney video that never was–starring Donald Trump
June 14th, 2013
09:03 PM ET
10 years ago

The Romney video that never was–starring Donald Trump

Updated 9:15 p.m., Friday, 6/14

(CNN) - Real-estate mogul Donald Trump said Friday night that Mitt Romney's team asked him to appear in a "commercial" for the campaign last year–but it never saw the light of day.

The video, he said, was supposed to run during the Republican National Convention and featured Trump sitting in his office with an actor who looked like President Obama. After telling the faux president "what a lousy job" he's done, Trump said, he delivered his famous line to the actor: "You're fired!"

Speaking at a conservative gathering in Washington, Trump boasted that Romney's team loved the video yet never used it because it was "too controversial."

Since Romney lost the election, Trump has not been shy in blasting the candidate as a weak nominee for the party. At the Faith and Freedom Coalition Friday night, Trump criticized Romney for having poor television ads and not performing well in the last debate.

Trump endorsed the former Massachusetts governor in the GOP presidential primary. He said he was asked to help campaign for the candidate in six primary states, which he did through robo-calls and appearances. Trump made sure to point out that Romney won all six of those states.

The multimillionaire said he felt "slighted" that Romney's staff stopped calling after the primary, so he was pleasantly surprised to get the phone call about filming a "great commercial."

“The concept was (the actor) was sitting at my desk, and I was on the other side of the desk. And I was telling him what a lousy job he's done. You're doing bad here. You're doing bad there. You don't know what you're doing," he said. "(then) I say 'President Obama, you're fired!'"

"They never put it on,” Trump added. “The reason they didn't put it on is because they thought it was too controversial. Controversy. It might not be politically correct. And it was very sad, and I didn't do any work for him–I mean, I would have, but again they didn't ask me–because I think they thought I was too controversial, more tough.”

"I think it would have brought down the house," he added, offering high praise of the video.

Before the Republican convention in August, Trump teased that he would have a "memorable" role at the event that wasn't a speaking role.

"I was asked to speak at the RNC but said no, because I will be doing something much bigger-just watch!" he tweeted ahead of the convention, held in Tampa, Florida.

However, the convention's schedule got switched around at the last minute when organizers scrapped the first day due to a hurricane. Trump's big surprise was scheduled to happen on that first day and wasn't rescheduled.

The "commercial" was just one example of how the Romney campaign did not use Trump enough on the trail, the multimillionaire argued.

One state where he could have really helped Romney, Trump stated, was Florida, because of all the property and businesses he owns in the state.

"They like me in Florida," he said, adding he assumed they would call him up.

But they never called, he added.

"I was a little bit, like, surprised."

Filed under: 2012 • Ads • Donald Trump • Mitt Romney
soundoff (15 Responses)
  1. Thomas

    What happened , what went wrong with Trump.

    Was he not held when he was a child , maybe he was bottle fed .

    June 14, 2013 11:20 pm at 11:20 pm |
  2. Marie ND

    Like a video of the bad hair man about/with/surrounded by the twit would have made a difference.
    This birther became a bigger joke during the 2012 campaign and that is hard to do with this pompous full of nothing bankrupting millionaire.
    The only reason you have what you have is your father. You are a loser hanging on to dad's skirt.

    June 15, 2013 08:23 am at 8:23 am |
  3. korkea aika

    I'm in Florida, and I don't like you or your ilk, mr trump. From the Romney camp to Trump "YOU'RE FIRED" lol

    June 15, 2013 09:00 am at 9:00 am |
  4. Randy, San Francisco

    Good thing they omitted the stupid Trump video at the RNC. Why add to the Clint Eastwood empty chair fiasco? A national presidential nomination convention should not be like an amateur hour TV show.

    June 15, 2013 09:08 am at 9:08 am |
  5. GI Joe

    Mitt took his money, promised him free air time, then FIRED TRUMP.

    What a patsy.

    June 15, 2013 12:03 pm at 12:03 pm |
  6. nintex

    Thank God for the hurricane that knocked Trump's ad off the program. God works in mysterious ways!

    June 15, 2013 05:35 pm at 5:35 pm |
  7. Jackson

    Looks like the face he made, just before entering the bankruptcy court.

    June 15, 2013 07:54 pm at 7:54 pm |
  8. Joan

    Sure hope Trump does enter the presidential race in 2016. He is the best thing that ever happened for the Democrats. Bring Bachmann and Palin along too so we can all have a good laugh.

    June 15, 2013 07:56 pm at 7:56 pm |
  9. anonoymous

    Poor Romney I hope he runs again so I can see how fast his critics reverse course again. Gop had no other viable canidate including Chump himself so Chump claiming he wasnt used enough made no difference.

    June 16, 2013 01:41 am at 1:41 am |
  10. Crista

    I'm from Florida and I hate him.

    June 16, 2013 03:23 am at 3:23 am |
  11. david mann

    The man is a "BLOWFISH". This stupid self-serving commercial was the "Magnificent" thing you were supposed to do at the RNC? Gee Blowfish, if only they'd have let you perform then no doubt Romney would have won. Yeah, right!!! The man's ego is bigger than the "Trump Towers". He never saw a mirror he didn't love.

    June 16, 2013 08:47 am at 8:47 am |
  12. vikingwoman

    Just when I think Trump can't get more arrogant, he proves me wrong, again! He actually believes this video is what would have clinched a win for Romney! Trump think he's "tough", I think he's "touched" as in the "head"!!

    June 16, 2013 10:31 am at 10:31 am |
  13. Rudy NYC

    What ever happened to Grand Old Makeover on the Republican Party? Is this it? The return of Trump and Palin? Ha!

    June 17, 2013 09:19 am at 9:19 am |
  14. Wake up People!

    The GOP what a joke.....

    Maybe Trump and Willard can team up again for 2016..... I could use the laughs.

    June 17, 2013 09:22 am at 9:22 am |
  15. Joi Gibson

    I am a Floridian and I do not like you. Your arrogance is appaling.

    June 17, 2013 09:43 am at 9:43 am |