Washington (CNN) - The top Republican Party official on Saturday urged conservatives to unite behind his plan to revitalize the party and deliver electoral success in the upcoming midterm and presidential elections.
Republican National Committee Chairman Reince Priebus said the party must avoid the situation of 2012 GOP presidential candidate Mitt Romney, where he was left sitting as a "duck on the pond."
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Priebus advocated for the Growth and Opportunity Project he unveiled earlier this year after a review of the party's operations and 2012 campaign. He described it as a path forward that grassroots members of the party can support.
"It's not an establishment takeover," he said at the Faith and Freedom Coalition's Road to Majority conference in Washington. "We're trying to do what's right. I'd rather win together than lose together."
The plan would mean a "permanent ground operation" to register and motivate voters, he said, countering the legacy of Obama's campaign apparatus and other Democratic-aligned efforts.
Priebus focused much of his criticism of the Obama administration on Attorney General Eric Holder, citing the government collection of phone and internet records, the botched gun-running sting Fast and Furious and his handling of terrorism suspects.