Updated 5:30 p.m. ET 9/24/2013
Washington (CNN) - Sorry, Newt Gingrich fans in Virginia. It looks like the former House speaker won't be running for the U.S. Senate in 2014.
His attorney issued a cease and desist letter, demanding a group of Gingrich supporters to stop using his likeness as they try to draft the former presidential candidate to run against Democratic Sen. Mark Warner in Virginia.
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"I personally was very concerned about the potential for confusion," Stefan Passantino, who wrote the letter, told CNN. "People could have thought that either the speaker or his campaign was in any way behind it."
The newly formed political action committee, "Draft Newt PAC," kicked off last week, led by Andrew Hemingway, the New Hampshire state director and national digital fundraising director for Gingrich's 2012 presidential campaign.
Passantino, however, pointed to Gingrich's new job as co-host of CNN's "Crossfire." He also tweeted that if anyone is interested in the former speaker's ideas, they can "help with his own campaign debt and watch Crossfire on CNN at 6:30 every day."
Gingrich's media company, Gingrich Productions, also responded to the draft efforts with a statement, saying Gingrich is not running and urging supporters to "ignore solicitations from this new group."
While Gingrich himself hasn't commented on the draft effort, he re-tweeted the statement by Gingrich Productions last week, as well as the statement by Passantino on Tuesday.
The group's website, draftnewt2014.com, displays a giant photo of Gingrich and encourages Virginians to sign up for more information about the effort.
Responding to the cease and desist letter, the PAC's treasurer and legal counsel Dan Backer said in an email the group has "made clear all along Newt is in no way part of our effort to draft him." He pointed to Federal Election Commission restrictions that prohibit political action committees from organizing with the candidates they support.
And while Backer said it's understandable that Gingrich's organizations would want to "directly manage all use of Newt's image and likeness," he argued the former speaker is a public figure and there are "millions" of conservatives who want to see him back in office.
The group has already collected 10,000 signatures, he said.
"We believe Newt Gingrich should run for Senate in Virginia in 2014, and that he would win, and we hope he will ultimately heed that call," Backer said. “If a million Americans signed our petition to draft Newt, would he say no? If 100,000 Virginians called on him to represent us, would he say no? Or, would he at least think about it?”
Gingrich also turned down a potential chance to run for the Senate in Georgia earlier this year. His name was among those mentioned as possible contenders for the open Senate race in 2014 to replace retiring GOP Sen. Saxby Chambliss. Gingrich represented the Peach State when he served in the U.S. House of Representatives.