(CNN) - Health insurance enrollment in at least one state appears to be picking up.
Colorado’s state-based insurance exchange Connect for Colorado announced on Monday that more than 5,000 new customers have purchased private insurance since November 30, increasing the state’s total enrollment numbers in private plans by more than 50 percent.
As of November 30, just 9,980 Coloradans had purchased private insurance. But that number has increased to over 15,000 since, according to Monday’s announcement.
Another 64,290 had enrolled in the state’s Medicaid program as of November 30, putting the state’s total enrollment at 74,270 for the first two months of the exchange.
But if current trends continue, the exchange may have an age problem.
Demographic information released at the end of November shows the makeup of the exchange so far skews much older than federal officials have targeted.
The White House has set a goal of ensuring that roughly 40% of all enrollees on the federal exchange are young and healthy.
As of November 30, just 11% of total enrollees in Colorado’s exchange fall into the targeted 18 to 34 age bracket. The majority of new enrollees – more than 60% – are between 45 and 65.
But federal officials have predicted that younger consumers will wait until the last minute to enroll.
These enrollment numbers in Colorado are despite an aggressive marketing campaign in the state organized by ProgressNow Colorado Education and the Colorado Consumer Health Initiative called “Got Insurance?” that targets younger consumers.
One ad in the series, dubbed the “Brosurance” ad, features two college-aged men drinking from red plastic cups while holding a third man doing a keg stand.
“Keg stands are crazy,” the ad reads. “Not having health insurance is crazier. Don’t tap into your beer money to cover those medical bills. We got it covered.”
The ad garnered a lot of attention and was even publicly derided by a Colorado Republican Congressman during a hearing featuring Health Secretary Kathleen Sebelius.