RNC makes first ad buy for Black History Month
February 3rd, 2014
05:15 PM ET
9 years ago

RNC makes first ad buy for Black History Month

(CNN) - The Republican National Committee announced Monday the launch of its first ever paid ad campaign in recognition of Black History Month.

The RNC, which has taken on an active new approach to reach out to African-Americans in the past year, says it will run the commercials in black media outlets and urban markets, according to a press release.

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The campaign includes radio ads that pay tribute to three prominent black Republicans: Judge Sara J. Harper of Ohio, Dr. Louis Sullivan of Georgia and Michigan businessman William "Bill" Brooks.

The radio spots will air in Washington, D.C., Atlanta, Cleveland and Detroit.

A set of print ads will recognize former Secretary of State Condoleezza Rice; Sen. Tim Scott of South Carolina; Mayor Mia Love of Saratoga Springs, Utah; the late-Sen. Hiram Revels; and Frederick Douglass.

"This Black History Month, we are excited about the unique opportunity to share the remarkable stories of black Republicans who have broken barriers and opened doors so that others may succeed," RNC Chairman Reince Priebus said in a statement. "Recognizing these truly accomplished trailblazers through black media is an important opportunity to honor our past and build our future."

The RNC did not comment on how much it's spending on the ad buy.

Since last year's presidential election, the RNC has been beefing up its resources to reshape its message to African-Americans as well as the country's growing populations of Latinos and Asians.

Romney won 6% of African-American voters nationwide in 2012, according to CNN Exit Polls.

The Democratic National Committee is skeptical about the RNC's approach.

“The RNC’s ad buys ring hollow since their party has continually opposed policies that give all communities a fair shake and allows everyone’s voice to be heard,” Kiara Pesante, the DNC's director of African-American media, said in a statement.

The organization will also be recognizing Black History Month in a month long series online.

Another political operation, Ready for Hillary PAC, is also reaching out to engage the black community this year.

The group, formed to encourage Hillary Clinton to run for president again, announced Monday the launch of its Black Americans program, an effort to reach out and partner with barbershops, beauty salons, small businesses, DJs, nightclub promoters and civic organizations.

"In 2012, we saw black voters casting ballots at a higher rate than their counterparts for the first time. To continue this trend, we are engaging this community now for the 2014 mid-term elections and a potential Hillary Clinton 2016 campaign," Quentin James, Ready for Hillary's Black Americans Director, said in a press release.

The group has scheduled events in Atlanta, Baltimore, Cleveland, Columbia, Las Vegas, Los Angeles, Miami and Washington, D.C.

Ready for Hillary will announce a National Black Americans Advisory Council later this month, the group added.

Filed under: RNC • Uncategorized
soundoff (30 Responses)
  1. Pander Bear

    Oh please.

    February 3, 2014 05:19 pm at 5:19 pm |
  2. ghostwriter

    hmmmmm.....ad buy to show black republicans or initiative to reach out to local businesses.....

    February 3, 2014 05:23 pm at 5:23 pm |
  3. rs

    Good luck with that GOP- who do you think will be the first in your racks with their feet firmly planted in their mouth? It could happen in a casual discussion on recinding voting rights for Americans; it might happen in the first utterence around Immigration Reform; it could occur in an attempt to restore long-term UI.
    Face it- you guys won't buy anything in Black History Month.

    February 3, 2014 05:25 pm at 5:25 pm |
  4. Sniffit

    Meanwhile, back in reality: hissy fit over Coca Cola ad and continued refusal to pass immigration reform.


    February 3, 2014 05:25 pm at 5:25 pm |
  5. Sniffit

    Does the advertisement include apologies for all the voter suppression laws the GOP/Teatrolls have been enacting in order to "tame" the demographic shifts that are "browning" the electorate and "purpling" their red states? Maybe some promises to repeal a lot of it? No? OUTREACH!

    February 3, 2014 05:26 pm at 5:26 pm |
  6. Who Cares

    The RNC and Hillary PAC efforts are both racist. The RNC ads in urban areas and black media markets insult blacks that live in the suburbs-urban areas and basically use the same media outlets as whites. RNC should not trot out a few blacks in their ads which is insulting. Hillary PAC is saying all blacks go to nightclubs and listen to DJ's, and a Black Advisory Council by Hillary PAC is insulting. We are all Americans and need to stop the white, black, Hispanic thing.
    RNC and Hillary PAC-word of advice it is not who you reach out to it is your message stop patronizing people.

    February 3, 2014 05:31 pm at 5:31 pm |
  7. Sniffit

    "Since last year's presidential election, the RNC has been beefing up its resources to reshape its message to African-Americans as well as the country's growing populations of Latinos and Asians. "

    Since last year's presidential election, the RNC has been beefing up its resources to reBRAND its messagING to African-Americans as well as the country's growing populations of Latinos and Asians.

    FIFY. They've been EXTREMELY CLEAR about this, CNN: they fervently believe it is their messaging, not the message that has alienated the minority communities. They are wrong and will continue trying to make end-runs via messagING instead of an actual change to their message itself as long as you uncritically continue to let them try and until they really finally do run into the brick wall of their demographic Armageddon.

    February 3, 2014 05:38 pm at 5:38 pm |
  8. smith

    Oh no CNN, now you did it. Get ready for the looney left to come out with their shrills and hate speech towards non-white republicans.

    February 3, 2014 05:40 pm at 5:40 pm |
  9. Steve, New York City

    Wow – the Republicans have an up-hill battle here, though I am impressed that they are trying.
    Also interesting to note that Romney got 6% of the African American vote in 2012 – small, but much more than zero, and goes against the thinking of idiots on both extremes that this voting bloc and others are simply monolithic.

    February 3, 2014 05:44 pm at 5:44 pm |
  10. Anonymous

    WOW NO Harriett Tubman!

    February 3, 2014 05:48 pm at 5:48 pm |
  11. don in albuquerque

    This is just rich. Guess what they called Dr. King? Marxist, Communist, Socialist. Yep, they have a long history of being behind black America.

    February 3, 2014 05:49 pm at 5:49 pm |
  12. kayla

    since when, are blacks relevant with the rnc?

    February 3, 2014 05:49 pm at 5:49 pm |
  13. Silence DoGood

    Since the major supporter of the RNC, namely the Tea Party, has only 1% black membership, and has demonstrated openly racist rallies in the past, I find this – – – oh wait, I just threw up in my mouth.

    February 3, 2014 05:53 pm at 5:53 pm |
  14. Rick McDaniel

    Well, that's not going to garner much attention.......especially from the Dem controlled blacks, but it is your choice, to spend the money.

    February 3, 2014 05:54 pm at 5:54 pm |
  15. Wake up People!

    I'm just wondering will they show pictures of the 2012 RNC? You know where the black workers were spit on and called names? That and the voter suppression laws ought to be the ticket. I can see blacks signing up and voting republican in droves.....

    Wait. Not!

    February 3, 2014 06:00 pm at 6:00 pm |
  16. Sniffit

    "Public Editor Margaret Sullivan "

    Who, btw, is the same public editor who refused to answer any questions or make any comments on Maureen Dowd's consistently inaccurate and offensive screeds, like when she called Quinn someone who she wouldn't feel comfortable talking about her children with. Her credibility is hardly stellar.

    February 3, 2014 06:11 pm at 6:11 pm |
  17. don in albuquerque

    Maybe they should run an ad featuring the comments of deceased senator Jessie Helms rants about blacks, particularly Dr. Martin Luther King, in America, and then follow it with Ted Cruz saying how we need 100 more just like him. Times and tactics have not changed much. The GOTP has not changed one bit. According to them Dr King was, a communist, socialist, Marxist......our President today is a, well you tell me. Is racism still alive in this party? When did it die?

    February 3, 2014 06:31 pm at 6:31 pm |
  18. RWB1956

    I'll comment when I'm through laughing. HA-HA-HA......

    February 3, 2014 06:41 pm at 6:41 pm |
  19. ChrisM

    lol, Yea, I am sure Black Americans are just going to forget about all the republican governors and red states voter suppression the last 4 years !! hahahahahaha

    February 3, 2014 06:43 pm at 6:43 pm |
  20. Randy, San Francisco

    The ads won't mitigate Repulbican Tea Party attempts to dismantle the Voting Rights Act and supress Black votes with proof of ID requirements.

    February 3, 2014 06:58 pm at 6:58 pm |
  21. len

    What a joke! Wake up America and vote these folks out of office in 2014!

    February 3, 2014 07:03 pm at 7:03 pm |
  22. dave

    The GOP freed the slaves. The DNC has just done a good job of SPINNING racism to their advantage.

    February 3, 2014 07:17 pm at 7:17 pm |
  23. The REAL TRUTH...

    @kayla – since when, are blacks relevant with the rnc?
    Yeah, IIRC some RNC attendees in 2012 were heard to be labeling the black TV technicians – monkees! Really!?

    February 3, 2014 07:19 pm at 7:19 pm |
  24. GI Joe

    Run an ad for them today. Block their votes tomorrow. SOS DD.

    February 3, 2014 08:31 pm at 8:31 pm |
  25. just me

    Will the ads have video of the teabaggers marching to the white house with a confederate flag? That would create some buzz.

    February 3, 2014 09:57 pm at 9:57 pm |
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