A Hillary Clinton 2016 campaign could cost $1.7 billion?
March 12th, 2014
02:26 PM ET
8 years ago

A Hillary Clinton 2016 campaign could cost $1.7 billion?

Washington (CNN) - With every passing month, the campaign to encourage Hillary Clinton to run for president grows.

And supporters at the Ready for Hillary Super PAC say they're turning up the heat.

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The group, whose goal is to lay the groundwork for a Clinton campaign in 2016, currently boasts about 2 million supporters – but a Ready for Hillary source hopes that number will swell to roughly 5 million by the end of year.

The early collating and cataloguing of a base of supporters, largely through e-mail, comes after then-Sen. Barack Obama trounced the Clinton campaign’s social media efforts in the race for the 2008 Democratic presidential nomination.

Ready for Hillary is also raising money for the campaign they hope to see.

They are bracing for an expensive campaign cycle, should Clinton choose to run. Craig Smith, a senior adviser for Ready for Hillary, has made an “educated estimate” that a 2016 campaign could cost $1.7 billion including spending by outside groups, the source confirmed.

The numbers were first reported by Time Magazine's Mark Halperin.

Stuart Rothenberg, the editor of the the non-partisan Rothenberg Political Report, said Smith's fundraising figure is both part real and part motivation.

"I can see them picking a figure that is at the outer edge of their estimates because they want to set a goal that is both reachable but also a bit of a stretch," Rothenberg told CNN. "You want your fundraisers to feel like they have to work hard and you want your contributors to feel like they need to reach."

During the 2012 election, Democrats – including outside groups and the Obama campaign – spent around $1.1 billion dollars to win reelection for Obama. Rothenberg said because of the 2012 spending, "you have to assume every campaign can spend at least 1.1 billion, they know how to do it."

"But for most Americans, anytime we get a figure that has a B in it, people's eyes glaze over and they just start shaking their heads," Rothenberg added.

Ready for Hillary raised $4 million in 2013.

Clinton has said she would make a decision about running for the White House by the end of the year.

CNN's Dan Merica contributed to this report

Filed under: 2016 • Hillary Clinton • Ready for Hillary
soundoff (32 Responses)
  1. Rick McDaniel

    there will no expense spared in an effort to BUY the election.

    March 12, 2014 03:36 pm at 3:36 pm |
  2. Sniffit

    "I'd have thought she'd be a shoe in, but the people of Florida, made a statement in their last voting session. The statement goes as follows. We're happy to be fed lies. We like being lorded over by those intent on taking our social security away from us. We're happy to allow corporate America, unlimited access to our thoughts and desires. We're republican, and we just don't get it."

    To be fair, it was only about 170,000 or so voters from just one district, not "the people of Florida."

    March 12, 2014 03:41 pm at 3:41 pm |
  3. Progressive Communist Democrats Unite

    I am so glad that these young people in the picture are helping to bury their future under enormous amounts of debt. I'm sure they expect others will pay it, not them. After all, that is our mantra. Take it from somebody else, not us.

    March 12, 2014 03:46 pm at 3:46 pm |
  4. yolanda

    @Rudy, is this your personal site? Is that why you insist on belittling people as a way of making yourself feel more important? Sticking up for your acolytes against big old bad @Fair? Aren't you the protective big brother. How dare any of us think that we have an opinion that differs from your mantra and it be valid. You don't want discussion or debate, you seem to only want to prance around in this sad little universe where you can be important. Congratulations, you havewon the World's Tallest Midget contest. Take a bow and continue to enlighten the world with your (unending) wisdom.

    March 12, 2014 03:46 pm at 3:46 pm |
  5. salty dog

    Yea,, fair thinks she's the cats meow, she plays loose with the facts, but when your party lies on every subject, hard to put up a good argument.

    March 12, 2014 03:47 pm at 3:47 pm |
  6. I'm Ready for Hillary.... to come clean of the Cinton Global Initiative

    A full financial accounting, who contributed, how much and where did it all go? How many millions ended up in the Clinton family bank accounts?

    March 12, 2014 03:49 pm at 3:49 pm |
  7. Lynda/Minnesota

    @ Fair:

    If you can't get a rise out of people one way, you go the hurt-filled route? I repeat: your comments to DM4O were uncalled for; and yet here you are continuing your rant against her?

    Justify it all you want ... but wrong is wrong.

    March 12, 2014 04:11 pm at 4:11 pm |
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