(CNN) - House Speaker John Boehner is doing something he hasn't done since 2010 – he's running campaign commercials.
The re-election team for the 12-term lawmaker, who represents Ohio's 8th Congressional district in the southwestern part of the state, confirms to CNN that they're running a TV ad in the Cincinnati and Dayton markets over the next ten days.
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A senior Boehner political aide tells CNN that the ad is intended to rev up the Republican base in an election season, that as of now, appears to favor the GOP.
"Republicans have a big opportunity in 2014, and the Speaker wants to make the most of it. With no significant statewide primary to mobilize and engage voters in Ohio, we're stepping up and doing our part to build a strong foundation for victory up and down the ticket in November," said campaign spokesman Cory Firtz.
There's no U.S. Senate contest in Ohio this year, and so far Republican Gov. John Kasich's re-election bid hasn't captured much of the media spotlight.
The TV ad is the first by Boehner since the 2010 primaries, when he easily defeated a bunch of primary challengers. That November, thanks to a historic 63-seat pick up, the GOP captured the House from the Democrats, with Boehner becoming Speaker.
This year, Boehner once again faces multiple challengers in the May 6 primary, including one with support from tea party activists. But the Speaker is expected to easily win re-nomination. In the general election, Boehner was unopposed in 2012, and has grabbed at least 61% of the vote in each of his 12 congressional election victories.
Democrats need a net gain of 17 seats this November to win back control of the Republican-led House, a feat political handicappers say is unlikely in part due to the shrinking number of competitive congressional districts.