(CNN) - Come for the Kardashians, stay for EPA water regulations.
In what seems to be a complete social media flub, the official Environmental Protection Agency's Office of Water twitter handle tweeted out an automated message promoting a new Kardashian Hollywood game.
"I'm now a C-List celebrity in Kim Kardashian: Hollywood," @EPAWater tweeted Monday night. "Come join me and become famous too by playing on iPhone! http://t.co/SrloiiwUFZ"
A few news organizations were able to screen-grab the tweet. As Buzzfeed notes, the message was live for about three hours and received several thousand retweets before it was deleted
The tweet drew confused responses from many people, including some lawmakers.
"I'm the last original author of the Clean Water Act, but I have no idea who/what a Kardashian is and I rarely play games," longtime Democratic Rep. John Dingell of Michigan wrote in a tweet back to the EPA. "You OK, @EPAwater?" he added
"I hope the Kardashians don't mind being associated with something that spends millions without contributing to society. @EPAwater," Republican Rep. Steve Stockman of Texas tweeted.
"Our regulators…" Rep. Mike Pompeo, R-Kansas, wrote retweeting the Agency.
The EPA responded Tuesday, capitalizing on the attention the Kardashian name brought to their Twitter game.
"Whoops…our bad. Sorry about tweet," the EPA's Office of Water tweeted. "Upside – more attention for the Office of Water (http://water.epa.gov), thanks @KimKardashian"
An EPA spokeswoman said that an EPA fellow "inadvertently triggered an auto-generated tweet" and that "she regrets the error and has been advised on the sensitivities of using social media."