September 30th, 2008
10:30 AM ET
12 years ago

Obama camp, RNC launch new ads focused on the economy

The Obama campaign launched a new ad Monday.

The Obama campaign launched a new ad Monday.

(CNN) – A day after the Dow Industrials index dropped nearly 800 points in reaction to the failure of the $700 billion bailout bill in the House of Representatives, economic issues are dominating the latest round of television ads in the presidential race.

The Obama campaign launched a new ad, “Same Path,” Monday. In the spot, Obama speaks directly to the public for nearly two minutes about the nation’s troubled economy and what Obama proposes to do about it.

“I know that that we can steer ourselves out of this crisis. But not by driving down the very same path,” Obama says. “On taxes, John McCain and I have very different ideas,” he also says before detailing changes to the tax code that he would push for as president in order to help small and startup businesses, middle class families, and senior citizens living on fixed incomes.

The ad will air in “key states” nationally, according to a statement issued by the Obama campaign Tuesday.

While the Obama camp’s new ad details changes to the tax code Obama would advocate for if elected, the Republican National Committee’s new ad seeks to portray Obama’s tax policies and spending proposals as a potential fatal blow to the struggling economy.

The 30-second spot, “Worse,” begins with images of Wall Street while an announcer asks, “Can it get any worse?” The ad suggests things can get worse if Obama wins the White House. “New taxes. New spending. New debt. Barack Obama’s plan: It will make the problem worse,” an announcer says in the ad. The RNC says that “Worse” will air in Wisconsin, Ohio, Michigan, Pennsylvania, Virginia and Indiana.”

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September 26th, 2008
06:20 PM ET
12 years ago

Political advertising reaches $1 billion; on pace for record

OXFORD, Mississippi (CNN) – Spending on political television advertising this campaign cycle exceeded $1 billion this week, and is on pace to reach $3 billion by Election Day.

The bulk of the money spent since the midterm elections – $425 million – has been spent by the White House hopefuls since the first presidential campaign ad appeared in December 2006, according to an analysis by TNSMI/Campaign Media Analysis Group for CNN.

With 39 days remaining before voters head to polls, Barack Obama and John McCain are each spending $3 million a day on political ads, which are running in a dozen or so battleground states and nationwide. When spending by down-ballot candidates, independent interest groups, and political parties is factored in, political ad spending per day for the past week averages $7.5 million.

“For all the talk about the new media’s influence, TV advertising is still the weapon of choice for candidates running for dog catcher all the way up to president of the United States,” said Evan Tracey, CMAG’s chief operating officer and CNN’s consultant on political ad spending.

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Filed under: Political ads
September 23rd, 2008
03:15 PM ET
12 years ago

Obama targets Latino voters with new ads

The Obama campaign's new Spanish language ads focus on economic issues.

The Obama campaign's new Spanish language ads focus on economic issues.

(CNN) – In the wake of the crisis on Wall Street, the Obama campaign is targeting Latinos in four key battleground states with new ads focused on economic issues.

In the new Spanish-language radio ad “Crisis Económica” - “Economic Crisis” – the Obama campaign once again highlights McCain’s recent statement that “’The fundamentals of our economy are strong,” and accuses McCain of having “no clue about the struggles of the middle class and working people.” McCain and Republicans “can’t fix our economy if they don’t know it’s broken,” says a female announcer.

The campaign’s new 30-second Spanish language television ad, “No Hay Mayor Obligación” - “There Is No Greater Obligation” - strikes similar themes. “Maybe John McCain and the Republicans don’t want to bother themselves with the prosperity of our families, but for us, there’s no greater obligation,” a female voice says as the ad ends.

McCain surrogate Rosario Marin, former U.S. Treasurer, hit back in a Tuesday statement released by the campaign. “Barack Obama has once again lied and distorted John McCain’s record on the economy,” said Marin, adding that on taxes, “the only thing Barack Obama can offer to Hispanics is total lack of leadership.”

“Crisis Económica” and “No Hay Mayor Obligación” begin airing Tuesday in New Mexico, Florida, Nevada and Colorado.

September 17th, 2008
11:45 AM ET
11 years ago

New Obama ad slams McCain on Pennsylvania jobs

Another new Obama ad hits McCain on jobs.

Another new Obama ad hits McCain on jobs.

(CNN) – Barack Obama’s campaign has released another negative ad that accuses John McCain of failing to protect American jobs – its second TV spot in the past few weeks aimed at working-class Pennsylvanians as the nation's economic crisis continues.

The tough new ad spotlights the closing of a Corning Glass factory in State College, accusing the Republican presidential nominee of being partly responsible for the loss of 1,100 jobs there four years ago.

“Corning shuts down its plant in Pennsylvania,” says the announcer in the 30-second spot. “Hundreds lose their jobs. Then the workers are rehired to disassemble the plant. And ship the equipment to China.

“Washington sold them out. With the help of people like John McCain. He supported tax breaks for companies that ship jobs overseas. And voted against cracking down on China for unfair trade practices. We can’t afford more of the same.”

'Revitalize' is the latest Obama ad to hit McCain on jobs. They released a spot several weeks ago that charged the Arizona senator with failing to protect U.S. motorcycle manufacturing jobs that hit the airwaves as he visited York, Pennsylvania, home of the Harley-Davidson motorcycle factory.

Earlier: Another Obama Pennsylvania spot accuses McCain of failing to protect U.S. jobs

The campaign has also run radio and television ads that said the presumptive Republican nominee and his campaign manager Rick Davis were partly responsible for the potential loss of thousands of Ohio jobs, timed to coincide with his trip to the area where shipping giant DHL may make those cuts, and a similar ad about the auto industry when McCain visited Michigan.

The Obama campaign said the ad would air in Pennsylvania and in "key" states nationwide.

UPDATE: The Republican National Committee response pointed to Obama's spring loss to Hillary Clinton in the Pennsylvania primary. “Barack Obama has no record of reforming government and does not know how to fix the current crisis, so he’s going on the attack," said Republican National Committee spokesman Alex Conant. "Pennsylvanians rejected Obama’s name calling and false attacks this spring, and they’ll do it again this fall.”

September 17th, 2008
07:12 AM ET
12 years ago

NEW ADS: The economy continues to dominate the air wars

The economy continues to dominate the ad wars this week.

The economy continues to dominate the ad wars this week.

(CNN) - One day after Barack Obama released an ad hitting John McCain hard over economic policy and the Republican nominee unveiled a spot that promised Americans he would keep their jobs and savings safe, the candidates switched approaches entirely Wednesday.

Barack Obama speaks to voters directly in a new two-minute economy-focused ad that doesn’t mention the Arizona senator, while McCain himself addresses viewers in a spot calling his Democratic opponent all “talk and taxes.”

“In the past few weeks, Wall Street’s been rocked as banks closed and markets tumbled. But for many of you – the people I’ve met in town halls, backyards and diners across America – our troubled economy isn’t news,” says Obama in the new ad, debuting Wednesday nationally and in battleground states.

Watch: Obama's 'Plan for Change' ad

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Filed under: Candidate Barack Obama • Economy • John McCain • Political ads
September 16th, 2008
09:20 AM ET
12 years ago

Obama ad hammers McCain on economy comment

New Obama ad uses McCain comment from less than 24 hours ago.

New Obama ad uses McCain comment from less than 24 hours ago.

(CNN) - Barack Obama’s campaign released a television ad Tuesday that says a Monday comment by John McCain suggests he is “disturbingly out of touch” with the economic problems of ordinary Americans.

There is no narrator in the 30 second spot, called “Fundamentals.” Urgent music plays as Monday’s headlines flash on the screen: the collapse of Lehman brothers, the turmoil of the markets, massive job losses and thousands of daily foreclosures.

“And John McCain says?” flashes on a black screen, followed by a clip of McCain’s Monday morning comment, played twice: “I think our economy, still, the fundamentals of our economy are strong.

“How can John McCain fix our economy if he doesn’t understand it’s broken?” reads the screen, as an image of McCain and Bush together appears.

Related: McCain clarifies economy comment

Monday morning, shortly before he made the comment used in the Obama spot, McCain’s campaign released its own ad on the weekend developments in the banking industry, called “Crisis,” that made a dire assessment of the current state of the nation’s economy.

After the Obama camp seized on McCain's Monday remark, the Arizona senator's campaign argued he had been referring to the productivity and innovation of the American worker. McCain repeated that explanation on CNN's American Morning Tuesday, calling U.S. workers "the fundamental strength and future of America."

The Obama campaign said “Fundamentals” would run in “key states” starting Tuesday.

September 15th, 2008
11:30 AM ET
12 years ago

Obama camp hits McCain over lobbyist ties in two new ads

The Obama campaign is making a concerted effort to highlight Sen. McCain's ties to individuals who have lobbied Congress.

The Obama campaign is making a concerted effort to highlight Sen. McCain's ties to individuals who have lobbied Congress.

(CNN) – Barack Obama’s campaign continued its push to stress John McCain’s ties to federal lobbyists and to President Bush, releasing two ads over the weekend that hit the Republican nominee on both relationships.

It’s Over,” a 30-second spot that is airing on national cable and in battleground states, highlights high-ranking McCain advisers who have been employed as lobbyists. “If seven of McCain’s top advisors are lobbyists, who do you think will run his White House?,” an announcer asks in the ad.

A second ad, “His Administration,” focuses on William E. Timmons Sr., who has been tapped by the McCain-Palin ticket to begin to plan their transition to the White House should they prevail in the general election. “McCain just picked a Washington super-lobbyist to plan his administration,” the announcer says.

Both ads end with images of McCain smiling and waving alongside President Bush as the announcer says “we just can’t afford more of the same.”

In response, the McCain camp called Obama a hypocrite. “Suffering at the hands of his own underperforming, deeply partisan, do-nothing record – Barack Obama has hastily resorted to blatant hypocrisy or simple ignorance to his own lobby-driven campaign,” said McCain spokesman Tucker Bounds. “The truth is, Barack Obama’s campaign is saddled with former lobbyists, and John McCain is the only candidate who has led the fight to root out the influence of corporate money in politics, attacked Jack Abramoff’s circle of Washington corruption and implemented the most extensive conflict of interest policy in this election – no registered lobbyists allowed.”

That prohibition does not include former or recent lobbyists; several senior McCain advisers, including campaign manager Rick Davis and senior foreign policy adviser Randy Scheunemann, have lobbied in recent years for major corporations, industries, and foreign governments. But, consistent with the McCain campaign’s policy, neither Davis, Scheunemann, nor any of the other five McCain advisers featured in “It’s Over” is currently registered to lobby Congress.

The ads are part of a larger campaign by the Obama team, which unveiled a related Web video and Web site Friday. The Obama-Biden campaign also released a television ad, “No Maverick,” striking similar themes early last week.

Over the weekend, they disclosed that Sen. Joe Biden’s son, Hunter, had resigned from his position as a federal lobbyist.


Filed under: John McCain • Political ads
September 13th, 2008
09:49 AM ET
7 years ago

McCain ad slams Obama, Senate Democrats on immigration

New McCain ad blames Obama and Democrats for death of immigration overhaul effort.

New McCain ad blames Obama and Democrats for death of immigration overhaul effort.


(CNN) -
John McCain’s campaign is running a Spanish language ad in battleground states that blames Barack Obama and Senate Democrats for the failure of attempts to overhaul the nation’s immigration laws - even though the Republican nominee and his Democratic counterpart cast identical votes in the key Senate showdowns on that issue last year

“Obama and his congressional allies say they are on the side of immigrants. But are they?” asks the announcer in the 30-second spot, “Which Side Are They On?”

“The press reports that their efforts were 'poison pills' that made immigration reform fail,” he continues. “The result: No guest worker program. No path to citizenship. No secure borders. No reform. Is that being on our side? Obama and his Congressional allies ready to block immigration reform, but not ready to lead.”

But Obama and McCain cast identical votes in the major congressional showdowns on the issue last year. Both men cast votes in favor of an unsuccessful early June effort to end a filibuster. Later that month, they voted again to end debate on the issue – but again failed to shut down the filibuster effort, led for the most part by Republican senators.

The ad will air in Colorado, New Mexico and Nevada, all crucial fall states with significant Hispanic voting populations.


Filed under: John McCain • Political ads
September 12th, 2008
05:03 PM ET
12 years ago

McCain stem cell ad doesn't mention Palin's opposition

Palin's position on stem cell research is at odds with McCain's.

Palin's position on stem cell research is at odds with McCain's.

WASILLA, Alaska (CNN) - Sarah Palin is putting her opposition to stem cell research on the back burner for the sake of the Republican ticket.

John McCain's campaign released a radio ad Friday that calls he and Palin "mavericks" who will, if elected, back stem cell research "to help free families from the fear and devastation of illness."

"Medical breakthroughs to help you get better, faster," says the radio ad, which according to the campaign is running in key battleground states. "Change is coming. McCain, Palin and congressional allies. The leadership and experience to really change Washington and improve your health."

McCain and his campaign have said the senator supports research that uses stem cells, including the embyronic variety. But Palin does not.

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September 10th, 2008
01:00 PM ET
12 years ago

McCain-Palin ticket featured in Alabama Republican's ad

Sen. McCain and Gov. Palin are featured in an Alabama Republican's new ad.

Sen. McCain and Gov. Palin are featured in an Alabama Republican's new ad.

(CNN) – In yet another sign of Alaska Gov. Sarah Palin’s popularity with the conservative base of the Republican Party, Jay Love, the Republican candidate for Alabama’s 2nd Congressional District, has released a new ad that features the governor along with Sen. John McCain.

In the 30-second spot, entitled “Differences,” Palin and McCain are juxtaposed against House Speaker Nancy Pelosi, who Love refers to as a “San Francisco liberal” in the ad.

“There are real differences in this campaign,” Love says looking directly into the camera. “I’m supporting pro-lifers John McCain and Sarah Palin,” he says as an image of the GOP ticket appears on screen. “My opponent isn’t,” Love says as images of Sen. Barack Obama and Bobby Bright, Love’s Democratic opponent, appear.

“I’ll never sell out to the liberals,” Love says as the spot ends. “I’m the only one who will stand up to for our conservative values in Washington when it really counts.”

Since the announcement of her selection as McCain’s VP pick, Palin has galvanized and energized conservatives behind McCain’s candidacy. Love is the first congressional candidate to use Palin in an ad, according to a press release issued by Love’s campaign Wednesday.


Filed under: John McCain • Political ads • Sarah Palin
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