Editor's note: Micah Sifry is co-founder of the Personal Democracy Forum, a website that examines how technology is changing politics, and the author of "WikiLeaks and the Age of Transparency." This commentary is part of a series of "Campaign Tech" articles that will run through 2012 and explore technology's role in the presidential election

(CNN) - Having surged to the top of national polls of likely Republican voters, Newt Gingrich's campaign for president is hoping to capitalize on the attention with a sophisticated website aimed solely at New Hampshire voters called, appropriately enough, NewtHampshire.com.